What is Rows?

AI-first spreadsheet with live data integrations and a plain-language AI Analyst. Rows is a modern web spreadsheet that pitches itself as your new AI Data Analyst: a grid where you can extract data from PDFs, import business data from the tools you already use, and analyze it with plain-language AI instead of SQL queries or BI dashboards.

Our verdict

Rows earns its rating as the AI-first connected spreadsheet: live integrations with dozens of business tools, a plain-language AI Analyst, a free plan, and paid plans from $6 per user per month billed annually. It trails incumbents on modeling depth and ecosystem size.

Reviewed by Ashley Richmond Chief Marketing Officer at AppsInsight Last updated October 23, 2026

Full review

Rows is a modern web spreadsheet that pitches itself as your new AI Data Analyst: a grid where you can extract data from PDFs, import business data from the tools you already use, and analyze it with plain-language AI instead of SQL queries or BI dashboards. The grid itself covers the fundamentals – formulas, charts, pivot tables, sharing and collaboration – so it works as a daily spreadsheet, not just a demo. The company, founded in 2016 with offices in Porto and Berlin, has joined Superhuman, a fact the site discloses in a banner on every page, and the product continues as a standalone spreadsheet with a generous free plan.

The differentiator is data connectivity. Rows’ integrations catalog spans marketing, finance, CRM and database sources – Notion, Google Analytics 4, Google Ads, LinkedIn Ads, Facebook Ads, Instagram, TikTok, YouTube, Google Search Console and more – pulling live data straight into cells. On top of that sits the AI Analyst, which answers questions about your tables, adds columns, builds pivot tables and creates charts from plain-language requests. A developer API at developers.rows.com supports custom workflows, and rows.com/docs hosts the support documentation. Guests can be invited to shared spreadsheets, with guest limits scaling from 3 on Free up to 200 on Pro.

Pricing, verified on the official pricing page: a Free plan at $0 with unlimited spreadsheets, 5 AI tasks per month and 10 integration accounts; Plus at $8 per user per month billed monthly ($6 per user per month billed annually) with 200 AI tasks; Pro at $79 per month plus $8 per user ($59 plus $6 per user on annual billing) with 1,000 AI tasks and faster automation; and a custom Enterprise tier with advanced API endpoints, SAML SSO and a dedicated CS manager. Annual billing saves around 20%.

Where it falls short: AI tasks are metered on every plan, so heavy AI use pushes you up the ladder quickly; the deepest modeling features of Excel or Google Sheets – and their giant template and add-on ecosystems – are not all here; support on lower tiers runs through documentation and email, with video support reserved for Pro; and the Superhuman transition means the roadmap now sits with a parent company, which some buyers will want to watch.

Overall, Rows is the most interesting new take on spreadsheets in this category: a connected, AI-first grid that shines for marketing and ops teams pulling data from many tools. Traditional finance-modeling power users may still want the depth of the incumbents.

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Who it's for

Best for

Marketing and ops teams pulling data from many tools into one spreadsheet
Analysts who want AI-assisted exploration without SQL or BI dashboards
Teams wanting a free modern spreadsheet with generous guest access
Developers needing a spreadsheet API for custom workflows

Not ideal for

Finance power users needing the deepest modeling features of Excel
Heavy AI users who will burn through metered AI task allowances
Buyers wary of roadmap shifts after the Superhuman acquisition
Teams wanting phone or video support on lower tiers

How we tested

We researched Rows in October 2026 using its official website, pricing page, integrations catalog, about page, documentation and developer portal, and compared its published capabilities and pricing against other spreadsheet tools in this category. Ratings reflect editorial judgment based on that research. We did not purchase a plan or run a live pilot for this listing.

At a glance

Pricing	Free+Paid
Starting price	$6/user/mo annual
Free plan	Yes
Free trial	No
Pricing page	View pricing
Platforms	Web app
API	Yes
Company	Rows (part of Superhuman)
Apps Insight Score	46/100

Why this app scored 46/100

Editorial Review 27/30

Product quality 8/10 8/10
Ease of use 5/5 5/5
Feature depth 5/5 5/5
Innovation 4/5 4/5
Value for money 3/3 3/3
Recommendation confidence 2/2 2/2

Trust & Verification 8/25

AppsInsight badge installed Badge not installed 0/15
HTTPS website HTTPS 1/1
Business support email Provided 1/1
Privacy policy published Provided 2/2
Terms of service published Provided 1/1
Security certifications None listed 0/2
Knowledge base / help center Provided 2/2
Social profiles linked 3 profiles linked 1/1

Community 0/20

Verified reviews & rating 0 reviews (5 needed) 0/15
Recent reviews No reviews yet 0/5

Product Profile 8/20

Detailed description 406 words 3/3
Screenshots 2 screenshots 1/3
Demo video No demo video 0/2
FAQ 0 items 0/2
Feature list 0 items 0/2
Pricing published Starting price listed 2/3
Pros & cons Add both pros and cons 0/1
Integrations 1 integration 0/2
API available Yes 1/1
Company details 3 of 3 details filled 1/1

Freshness 3/5

Listing recently updated Updated 0 days ago 3/3
Recent changelog entry No changelog entries 0/2

Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.

Integrations

Notion

Built for

Use case

How Rows compares

Feature	Rows	Smartsheet	Airtable	Google Sheets
Rating	4.4 / 5	4.6 / 5	4.5 / 5	4.5 / 5
Pricing	Free+Paid	Paid Subscription	Free+Paid	Free+Paid
Starting price	$6/user/mo annual	From $9/user/mo	From $20/seat/mo	From $7
Free plan	Included	Included	Included	Included
Free trial	No	Yes (30 days)	No	Yes (14 days)
Platforms	Web app	Web app, iOS (iPhone & iPad), Android, macOS, Windows	Web app, iOS (iPhone & iPad), Android, macOS, Windows	Web app, iOS (iPhone & iPad), Android
Best for	Marketing and ops teams pulling data from many tools into one spreadsheet Analysts who want AI-assisted exploration without SQL or BI dashboards Teams wanting a free modern spreadsheet with generous guest access Developers needing a spreadsheet API for custom workflows	Teams whose shared spreadsheets have become fragile project trackers Project and PMO teams needing Gantt, dashboards and automations Enterprises that need SSO, governance and portfolio tooling Spreadsheet-comfortable teams that want structure without retraining	Operations, content teams, light CRM	Teams of any size that collaborate on spreadsheets daily Individuals and small businesses that need a free, capable spreadsheet Organizations already on Google Workspace Analysts who want AI help building and filling spreadsheets Mixed environments that exchange Excel files with partners