What is Hootsuite?
Plan, publish and measure social media across teams Hootsuite is a social media management platform for teams that need to plan, publish, respond and measure from one workspace.
Why we recommend it
Hootsuite is a fit when several people must coordinate publishing, social replies and reporting rather than just queue posts. The differences between Standard's ten-account cap, Professional's unlimited accounts and Advanced's approval workflow make its plan ladder worth reviewing closely. The trial is useful for testing the core calendar and inbox, though its posting limits and lack of bulk scheduling prevent a full volume test.
Best for
- Social media teams
- agencies
- organizations managing several accounts
Key features
Schedule and organize posts across connected accounts from one calendar; Standard supports up to ten accounts.
Reply to social messages from one inbox; Professional adds automated responses and workflows.
Professional includes custom performance reports; Advanced adds review and approval flows and team assignments.
Pros
- Unified calendar, inbox and analytics reduce switching between network tools.
Cons
- Plans are charged per seat; the trial caps daily posts and excludes bulk scheduling.