Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Hootsuite?
Plan, publish and measure social media across teams Hootsuite is a social media management platform for teams that need to plan, publish, respond and measure from one workspace.
Our verdict
Hootsuite is a fit when several people must coordinate publishing, social replies and reporting rather than just queue posts. The differences between Standard's ten-account cap, Professional's unlimited accounts and Advanced's approval workflow make its plan ladder worth reviewing closely. The trial is useful for testing the core calendar and inbox, though its posting limits and lack of bulk scheduling prevent a full volume test.
Full review
Hootsuite is a social media management platform for teams that need to plan, publish, respond and measure from one workspace. Its calendar schedules posts across connected accounts, while its inbox gathers messages for response. The Standard plan covers up to 10 social accounts; Professional adds unlimited social accounts, inbox automations and custom reports. Advanced adds content approvals, message assignment and team performance measurement, with Enterprise offering tailored governance and listening. Hootsuite says its 14-day trial needs no credit card, but trial accounts have daily posting limits and cannot use bulk scheduling. Plans are priced per seat, so a growing team’s total depends on both tier and number of users.
Who it's for
Best for
- Social media teams
- agencies
- organizations managing several accounts
Not ideal for
- Single-account users seeking a free-forever scheduler
- teams needing to test bulk scheduling during the trial
How we tested
Editorial review of official company and pricing pages; no hands-on account test.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $99/user/mo billed annually |
| Free plan | No |
| Free trial | Yes (14 days) |
| Pricing page | View pricing |
| Platforms | Web app, iOS (iPhone & iPad), Android |
| API | No |
| Company | Hootsuite |
| Apps Insight Score | 38/100 |
Why this app scored 38/100
Editorial Review 24/30
- Product quality 8/10 8/10
- Ease of use 4/5 4/5
- Feature depth 5/5 5/5
- Innovation 3/5 3/5
- Value for money 2/3 2/3
- Recommendation confidence 2/2 2/2
Trust & Verification 5/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 4 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 6/20
- Detailed description 108 words 1/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 2 items 0/2
- Feature list 3 items 0/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available No 0/1
- Company details 2 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
Use case
Analytics & BI
Use case
Marketing automation
Use case
Team collaboration
Industry
SaaS & technology
Industry
Marketing & agencies
Industry
Media & entertainment
How Hootsuite compares
| Feature | Hootsuite | Buffer | Post Planner | Postly |
|---|---|---|---|---|
| Rating | 4.2 / 5 | — | 4.0 / 5 | 4.0 / 5 |
| Pricing | Paid Subscription | Free+Paid | Free plan | Paid Subscription |
| Starting price | $99/user/mo billed annually | Free; Essentials from $5/channel/mo billed yearly | Free | $16/mo billed annually |
| Free plan | Included | Included | Included | Included |
| Free trial | Yes (14 days) | No | No | Yes (7 days) |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, Browser extension, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android | Web app |
| Best for | Social media teams, agencies, organizations managing several accounts | Solo creators, small businesses and teams managing a few social profiles | Small businesses, solo creators, marketing agencies | Marketing teams coordinating multi-channel campaigns Agencies that need publishing and approval workflows Teams using APIs or AI agents for publishing Businesses connecting social posts to Bio Pages and analytics |
Hootsuite vs Buffer Hootsuite vs Post Planner Hootsuite vs Postly
Key features
Cross-channel calendar
Schedule and organize posts across connected accounts from one calendar; Standard supports up to ten accounts.
Unified inbox
Reply to social messages from one inbox; Professional adds automated responses and workflows.
Reporting and approvals
Professional includes custom performance reports; Advanced adds review and approval flows and team assignments.
Key benefits
- Brings publishing, messages and performance reporting into one team workspace.
Pricing
Paid Subscription$99/user/mo billed annually14-day trial
Standard
1188 billed annually
- Up to 10 social accounts; unlimited scheduled posts subject to fair use; AI drafting; one inbox; brand monitoring
Professional
2388 billed annually
- Unlimited social accounts; automated inbox replies and workflows; social trend forecasts; custom reports
Advanced
4788 billed annually
- Content review and approval; message assignments and routing; team performance reporting
Pros & Cons
Pros
- Unified calendar, inbox and analytics reduce switching between network tools.
Cons
- Plans are charged per seat; the trial caps daily posts and excludes bulk scheduling.
Screenshots & media
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Frequently asked questions
Does Hootsuite offer a free trial?
Yes. The official plans page offers a 14-day trial without a credit card. Trial accounts have daily posting limits, and bulk scheduling is not available during the trial.
How many accounts does Hootsuite Standard support?
Standard supports up to ten social accounts in one calendar. Professional and higher plans list unlimited accounts; plans are priced per user, so check the current plan page for the total team cost.