Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Brand24?
AI social listening that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews - with sentiment, insights and real-time alerts Brand24 calls itself the number one AI social listening tool, and the product is built around a single job: measuring brand awareness by collecting every public mention of your keywords across the internet.
Our verdict
Brand24 delivers AI social listening across 25+ source types - social networks, news, blogs, forums, podcasts, reviews and video - with sentiment analysis on every plan and a deep AI toolkit on higher tiers. Published pricing from $249/mo ($199/mo billed annually) with a 14-day free trial.
Full review
Brand24 calls itself the number one AI social listening tool, and the product is built around a single job: measuring brand awareness by collecting every public mention of your keywords across the internet. Sources span Facebook, Instagram, X (Twitter), news sites, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, review sites, Twitch, newsletters and podcasts.
The analytics layer covers mention volume, engagement and reach tracking, trending hashtags, most-shared links, word clouds and the most active sites and profiles. On top of that sit the AI features the company now leads with: AI Sentiment Analysis on every plan, plus AI Events Detection, an AI Brand Assistant, AI Insights and AI Topics on the higher tiers, and a Smart Context Search add-on. The vendor says more than 16,700 users joined in the last month, per its own homepage.
Pricing is published with a Monthly/Annually toggle, and we read both views. Billed monthly:
Brand24 calls itself the number one AI social listening tool, and the product is built around a single job: measuring brand awareness by collecting every public mention of your keywords across the internet. Sources span Facebook, Instagram, X (Twitter), news sites, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, review sites, Twitch, newsletters and podcasts.
The analytics layer covers mention volume, engagement and reach tracking, trending hashtags, most-shared links, word clouds and the most active sites and profiles. On top of that sit the AI features the company now leads with: AI Sentiment Analysis on every plan, plus AI Events Detection, an AI Brand Assistant, AI Insights and AI Topics on the higher tiers, and a Smart Context Search add-on. The vendor says more than 16,700 users joined in the last month, per its own homepage.
Pricing is published with a Monthly/Annually toggle, and we read both views. Billed monthly: Individual $249/mo (3 keywords, 2K mentions per month, 1 user, 12-hour updates), Team $349/mo (7 keywords, 10K mentions, unlimited users, hourly updates), Pro $499/mo (12 keywords, 40K mentions, real-time updates, priority support, Lightning Search and the AI toolkit for 2 projects) and Business $699/mo (25 keywords, 100K mentions, AI Insights for 5 projects, unlimited AI Topics, Client Success Lead and advanced reports). Annual billing drops those to $199, $299, $399 and $599 per month respectively (advertised as up to 3 months free). Enterprise starts from $1,499/mo billed annually with custom keyword and mention limits, dedicated consulting and an AI Visibility module. A 14-day free trial is available; there is no permanent free plan.
The trade-offs: entry pricing is steep for very small teams, the cheapest plan updates only every 12 hours and caps mentions tightly, keyword limits are the main ceiling on every plan, and there is no publishing or engagement side – this is listening and analytics, not social media management in the scheduling sense. For PR, marketing and agency teams whose work depends on knowing what the internet is saying right now, Brand24 is one of the strongest dedicated listening tools in the category.
Who it's for
Best for
- PR teams
- marketers and agencies that need to track brand mentions
- sentiment and reach across social and the wider web
- with AI-assisted insights and reporting.
Not ideal for
- Teams wanting scheduling or a publishing inbox
- very small budgets
- and users who need high-frequency updates on the cheapest plan (12-hour refresh on Individual).
How we tested
This listing was prepared through desk research by the AppsInsight editorial team. We reviewed Brand24's official website and pricing page as of September 2026, reading both the Monthly and Annually toggle figures directly from the pricing cards. We did not conduct hands-on product testing for this review; all feature, pricing and company details are drawn from the vendor's own published materials. Ratings reflect editorial judgment based on those documented capabilities.
What's new
Brand24 has evolved from a mention tracker into an AI-first listening platform, adding AI Sentiment Analysis across all plans, AI Events Detection, AI Brand Assistant, AI Insights and AI Topics on higher tiers, Lightning Search, and an AI Visibility module and dedicated consulting on Enterprise.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $249/mo |
| Free plan | No |
| Free trial | Yes |
| Pricing page | View pricing |
| Platforms | Web app, iOS (iPhone & iPad), Android |
| API | No |
| Company | Brand24 |
| Apps Insight Score | 43/100 |
| Implementation | Easy |
| Learning curve | Beginner |
Why this app scored 43/100
Editorial Review 25/30
- Product quality 9/10 9/10
- Ease of use 4/5 4/5
- Feature depth 5/5 5/5
- Innovation 4/5 4/5
- Value for money 1/3 1/3
- Recommendation confidence 2/2 2/2
Trust & Verification 6/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Provided 2/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 9/20
- Detailed description 332 words 2/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 6 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available No 0/1
- Company details 1 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
How Brand24 compares
| Feature | Brand24 | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.4 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Paid Subscription | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $249/mo | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | Yes | Yes (30 days) | No | No |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | PR teams, marketers and agencies that need to track brand mentions, sentiment and reach across social and the wider web, with AI-assisted insights and reporting. | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Brand24 vs Sprout Social Brand24 vs ContentStudio Brand24 vs Metricool
Key features
25+ mention sources
Track keywords across Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn, news, blogs, forums, podcasts, newsletters, Twitch and review sites.
AI Sentiment Analysis
Automatic sentiment scoring on every plan, from Individual up.
AI Insights and AI Brand Assistant
AI-generated insights, topic analysis, events detection and a conversational brand assistant on Pro and up.
Real-time alerts
Hourly updates on Team, real-time monitoring from Pro up, with priority support.
Reach and engagement analytics
Mention volume, reach tracking, engagement, trending hashtags, word clouds and most active sites and profiles.
Advanced reporting
Client-ready advanced reports and a Client Success Lead on Business and Enterprise.
Key benefits
- Know the moment someone talks about your brand anywhere online.
- Understand sentiment at scale without reading every mention.
- Catch PR crises early with real-time updates on Pro and up.
- Turn mention data into client-ready reports.
- Start with a 14-day free trial - no commitment.
Pricing
Paid Subscription$249/moFree trial
Solo
Individual
249 /mo
199 billed annually
- 3 keywords; 2K mentions per month; 1 user; updates every 12 hours; AI Sentiment Analysis
Team
Team
349 /mo
299 billed annually
- 7 keywords; 10K mentions per month; unlimited users; updates every hour; chat support; AI Sentiment Analysis
Team
Pro
499 /mo
399 billed annually
- 12 keywords; 40K mentions per month; unlimited users; real-time updates; priority support; Lightning Search; AI Sentiment Analysis; AI Events Detection; AI Brand Assistant; AI Insights (2 projects); AI Topics (2 projects); Smart Context Search add-on
Enterprise
Business
699 /mo
599 billed annually
- 25 keywords; 100K mentions per month; unlimited users; real-time updates; priority support; Lightning Search; full AI toolkit; AI Insights (5 projects); unlimited AI Topics; Client Success Lead; Advanced Reports
Enterprise
Enterprise
1499 billed annually
- From $1499/mo billed annually; custom keyword count and mentions limit; unlimited users; real-time updates; unlimited AI Insights and AI Topics; Smart Context Search; Client Success Lead; Advanced Reports; dedicated consulting; AI Visibility module
Pros & Cons
Pros
- Very broad source coverage including podcasts, newsletters and Twitch
- AI sentiment on every plan, deep AI toolkit from Pro up
- Unlimited users from Team up
- Published monthly and annual pricing (annual up to 3 months free)
- 14-day free trial
- Real-time updates from Pro up
Cons
- No free plan and a steep $249/mo entry price
- Individual plan limited to 3 keywords, 2K mentions and 12-hour updates
- Keyword and mention caps on every plan
- No publishing or engagement tools - listening only
- Smart Context Search is a paid add-on below Enterprise
Screenshots & media
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Frequently asked questions
How much does Brand24 cost?
Billed monthly: Individual $249/mo, Team $349/mo, Pro $499/mo, Business $699/mo. Annual billing reduces these to $199, $299, $399 and $599 per month (advertised as up to 3 months free). Enterprise starts from $1,499/mo billed annually with custom limits.
Is there a free plan?
No. Brand24 offers a 14-day free trial, but no permanent free tier.
What sources does Brand24 monitor?
Facebook, Instagram, X (Twitter), TikTok, YouTube, Reddit, LinkedIn, Medium, Quora, news sites, blogs, review sites, Twitch, newsletters and podcasts, among others.
Does Brand24 include AI features?
Yes. AI Sentiment Analysis is on every plan; Pro and up add AI Events Detection, AI Brand Assistant, AI Insights and AI Topics.
How often does Brand24 update mentions?
Every 12 hours on Individual, hourly on Team, and in real time from Pro up.
Does Brand24 publish to social media?
No. Brand24 is a listening and analytics tool - it does not schedule posts or manage engagement.