Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is UNUM?
Auto-schedule, analyze, and grow your social presence - all in one visual workspace UNUM has been building tools for social media creators since 2015, and it shows: where most schedulers start with a calendar, UNUM starts with the feed.
Our verdict
UNUM pairs the best visual feed planner in its class with scheduling, auto-posting, AI insights and collaboration across eight social platforms - at prices that undercut Later, Hootsuite and Plann by a wide margin. The free plan is genuinely useful and PRO starts at just $7 per month.
Full review
UNUM has been building tools for social media creators since 2015, and it shows: where most schedulers start with a calendar, UNUM starts with the feed. Its signature visual planner lets you arrange and preview posts exactly as they will appear on your profile before anything goes live – a workflow that made it a favorite among Instagram-first creators and has since expanded to TikTok, Pinterest, Facebook, YouTube, X, Threads and LinkedIn.
The workspace covers the full loop: plan and schedule content with auto-posting, store assets in UNUM Cloud, generate ideas, and route drafts through approvals. The AI layer is practical rather than gimmicky – insights that surface your top-performing posts, caption suggestions, hashtag recommendations and best-time-to-post guidance. A bio-link tool rounds out the creator toolkit, and teams get multi-workspace setups for managing several brands or clients from one account.
Pricing is aggressive for the category. A genuinely
UNUM has been building tools for social media creators since 2015, and it shows: where most schedulers start with a calendar, UNUM starts with the feed. Its signature visual planner lets you arrange and preview posts exactly as they will appear on your profile before anything goes live – a workflow that made it a favorite among Instagram-first creators and has since expanded to TikTok, Pinterest, Facebook, YouTube, X, Threads and LinkedIn.
The workspace covers the full loop: plan and schedule content with auto-posting, store assets in UNUM Cloud, generate ideas, and route drafts through approvals. The AI layer is practical rather than gimmicky – insights that surface your top-performing posts, caption suggestions, hashtag recommendations and best-time-to-post guidance. A bio-link tool rounds out the creator toolkit, and teams get multi-workspace setups for managing several brands or clients from one account.
Pricing is aggressive for the category. A genuinely usable free plan (1 user, 20 uploads per month, 5 AI credits) leads into PRO at $7 per month, TEAMS at $10 per month for 10 users and workspaces, and UNLIMITED at $100 per month – with roughly 25% off on annual billing and a 7-day PRO trial. UNUM’s own comparison page positions it against Later, Hootsuite and Plann at a fraction of the price.
The trade-offs: UNUM is design- and creator-led, so agencies needing deep social listening, a unified engagement inbox or advanced reporting will find it thin. AI usage is credit-based on lower tiers, and the public site leans on marketing claims over technical detail. But for creators and brand-led teams who care how the grid looks and want scheduling, analytics and AI assistance in one affordable place, UNUM is one of the best-value options on the market.
Who it's for
Best for
- Creators
- solopreneurs and brand-led teams - especially Instagram- and TikTok-first - who want a visual planner
- scheduling
- AI captions and analytics in one affordable workspace. Agencies managing multiple brands on a budget.
Not ideal for
- Teams that need social listening
- a unified engagement inbox
- or enterprise-grade reporting; buyers who want unlimited AI usage without upgrading to TEAMS or UNLIMITED.
How we tested
This listing was prepared through desk research by the AppsInsight editorial team. We reviewed UNUM's official website, pricing page, terms of service and help center as of September 2026. We did not conduct hands-on product testing for this review; all feature and pricing details are drawn from the vendor's own published materials. Ratings reflect editorial judgment based on those documented capabilities.
At a glance
| Pricing | Free+Paid |
|---|---|
| Starting price | $0 (Free plan); PRO from $7/mo |
| Free plan | Yes |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app, iOS (iPhone & iPad) |
| API | No |
| Company | UNUM, Inc. |
| Apps Insight Score | 44/100 |
| Implementation | Easy |
| Learning curve | Beginner |
Why this app scored 44/100
Editorial Review 24/30
- Product quality 8/10 8/10
- Ease of use 5/5 5/5
- Feature depth 3/5 3/5
- Innovation 3/5 3/5
- Value for money 3/3 3/3
- Recommendation confidence 2/2 2/2
Trust & Verification 7/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Provided 1/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Provided 2/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 10/20
- Detailed description 279 words 2/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 8 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available No 0/1
- Company details 3 of 3 details filled 1/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
Use case
Marketing automation
Use case
Design & creative
Use case
AI & automation
Industry
E-commerce & retail
Industry
Marketing & agencies
Industry
Media & entertainment
How UNUM compares
| Feature | UNUM | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Free+Paid | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $0 (Free plan); PRO from $7/mo | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app, iOS (iPhone & iPad) | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Creators, solopreneurs and brand-led teams - especially Instagram- and TikTok-first - who want a visual planner, scheduling, AI captions and analytics in one affordable workspace. Agencies managing multiple brands on a budget. | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
UNUM vs Sprout Social UNUM vs ContentStudio UNUM vs Metricool
Key features
Visual feed planner
Arrange and preview posts exactly as they will appear on your profile before publishing - the signature UNUM workflow.
Scheduling and auto-posting
Schedule content across Instagram, TikTok, Pinterest, Facebook, YouTube, X, Threads and LinkedIn with automatic posting.
AI insights
AI-powered analytics reveal top-performing posts and recommend the best times to post.
AI captions and hashtags
AI-enhanced caption suggestions and hashtag recommendations to maximize reach and engagement.
UNUM Cloud storage
Central content library for assets, ideas and drafts, with unlimited storage on paid plans.
Bio link tool
Build a bio link page to connect your audience to everything you publish.
Team workspaces and approvals
Multi-workspace setups for brands and clients, with streamlined approval workflows and priority support on TEAMS.
Migration support
Assisted migration from other social media tools, positioning against Later, Hootsuite and Plann.
Key benefits
- See exactly how your feed will look before you post with the visual planner.
- Publish everywhere from one place: 8 platforms with scheduling and auto-posting.
- Know what works: AI insights surface top posts, captions and best times to publish.
- Manage multiple brands or clients cleanly with separate workspaces.
- Start free with a genuinely usable plan and upgrade from just $7 per month.
- Pay far less than Later, Hootsuite or Plann for comparable core features.
Pricing
Free planPaid from $0 (Free plan); PRO from $7/mo
Solo
UNUM FREE
0 /mo
0 billed annually
- 1 user; 1 GB storage; 20 free uploads per month; 5 AI tool credits per month; UNUM Cloud core; visual planner
Solo
UNUM PRO
7 /mo
5.25 billed annually
- Everything in FREE; Brand Intelligence; insights and analytics; unlimited scheduling; unlimited storage; 2 workspaces; more AI tool credits. Most popular plan
Team
UNUM TEAMS
10 /mo
7.5 billed annually
- Everything in PRO; 10 users; 10 workspaces to manage multiple brands and clients; unlimited AI credits for all AI tools; priority support
Team
UNUM UNLIMITED
100 /mo
75 billed annually
- Everything in TEAMS; unlimited users; unlimited workspaces. Built for teams and agencies. 7-day free trial of PRO available; lower prices shown are for annual billing
Pros & Cons
Pros
- Best-in-class visual feed planner built since 2015
- Supports 8 platforms including TikTok, Threads and Pinterest
- Real free plan plus PRO at $7/mo - far cheaper than Later or Hootsuite
- Unlimited scheduling and storage from PRO upward
- Team workspaces, approvals and unlimited AI credits on TEAMS
Cons
- No social listening or unified engagement inbox
- AI tools are credit-limited on FREE and PRO plans
- Light on enterprise reporting and technical documentation
- Creator-first design may feel thin for data-driven agencies
- Marketing-heavy site; few public details on security and compliance
Screenshots & media
UNUM alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
ContentStudio
AI social media management for agencies and teams
Paid Subscription$ 19
- Web app
- iOS (iPhone & iPad)
- Android
Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
Best Social Media Publishing API
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Unified API + MCP to post, schedule, reply, and track analytics across 9+ social platforms.
Paid Subscription$29Free trial
- Web app
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Frequently asked questions
Is UNUM free?
Yes. UNUM FREE costs $0 and includes 1 user, 1 GB of storage, 20 uploads per month and 5 AI tool credits per month. Paid plans start with PRO at $7 per month, and there is a 7-day free trial of PRO.
Which platforms does UNUM support?
UNUM supports Instagram, TikTok, Pinterest, Facebook, YouTube, X (Twitter), Threads and LinkedIn for planning, scheduling and auto-posting.
How much does UNUM cost?
PRO is $7 per month ($5.25 billed annually), TEAMS is $10 per month ($7.50 annually) with 10 users and workspaces plus unlimited AI credits, and UNLIMITED is $100 per month ($75 annually) with unlimited users and workspaces.
What makes UNUM different from Later or Hootsuite?
UNUM is built around a visual feed planner - you see exactly how posts will look on your profile before publishing - and its pricing undercuts Later, Hootsuite and Plann significantly, per its own comparison page.
Does UNUM have AI features?
Yes. AI-powered insights identify top-performing posts and best times to post, and AI tools assist with captions and hashtag recommendations. AI usage is credit-based on lower tiers and unlimited on TEAMS and above.
Can agencies use UNUM for multiple clients?
Yes. TEAMS includes 10 users and 10 workspaces for managing multiple brands and clients, and UNLIMITED removes those caps entirely. Approval workflows are built in.