Later

Later started as an Instagram-first visual scheduler and has grown into a full social media management platform that now also folds in influencer marketing. The core pitch on its own site: manage your entire social media strategy in one place, with planning, scheduling, analytics, a social inbox and AI content tools.

Publishing covers eight networks – Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat – organized into Social Sets (one profile per network per brand or client). Auto Publish works across the major networks, with notification publishing for Instagram and TikTok when you want to add music or stickers manually. Standout features include Best Time to Post, Smart Scheduling with Future Trends, a Link in Bio tool, UGC collection, internal and external collaboration with approvals, and analytics that stretch from three months on the entry plan to two years with custom reports on the top tier. The Scale plan adds competitive benchmarking, brand mentions, brand health tracking, future industry insights and Meta Ads analytics. iOS and Android apps are included on every plan.

Pricing is published with a Bill Monthly / Bill Yearly toggle, and we read both views. Billed monthly: Starter $25.00/mo (1 social set, 8 profiles, 1 user, 30 posts per profile per month, 5 AI credits), Growth $50.00/mo (2 social sets, 16 profiles, 2 users, 180 posts per profile, social inbox, 50 AI credits) and Scale $110.00/mo (6 social sets, 48 profiles, 4 users, unlimited posts, 100 AI credits, competitive benchmarking). Billing yearly takes 25% off – $18.75, $37.50 and $82.50 per month respectively. Extra social sets cost $11.25/mo, extra users $3.75/mo and 100 extra AI credits $3.75/mo on Growth and Scale. Every plan starts with a 14-day free trial; there is no permanent free plan.

The company also runs Later Influence, its creator and influencer marketing arm, which is where the homepage leans – enterprise brands and creators will see that side first, while the social media management product lives under the same roof.

The trade-offs: there is no free plan, post counts are capped on the two lower tiers, the social inbox only appears from Growth up, analytics history is short on Starter, and costs climb if you manage many brands since extra sets and users are paid add-ons. For brands, agencies and social media managers who want one tool for scheduling, analytics and creator campaigns, Later is one of the most complete options in the category.