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Brand24 vs Metricool

A side-by-side comparison to help you choose.

Our pick

Metricool

Metricool edges ahead on overall rating and fit.

Try Metricool

Brand24

AI social listening that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews…

Paid Subscription$249/moFree trial
  • Web app
  • iOS (iPhone & iPad)
  • Android

Feature comparison

Brand24Metricool
Rating4.4 / 55.0 / 5
PricingPaid SubscriptionFree plan
Starting price$249/moFree
Free planIncludedIncluded
Offers free trialYesNo
PlatformsWeb app, iOS (iPhone & iPad), AndroidWeb app, iOS (iPhone & iPad), Android
Integrations—Google Workspace, Zapier
Best forPR teams, marketers and agencies that need to track brand mentions, sentiment and reach across social and the wider web, with AI-assisted insights and reporting.Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators
Founded—2015
CompanyBrand24Metricool