Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
A side-by-side comparison to help you choose.
Metricool edges ahead on overall rating and fit.
Try Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Auto-schedule, analyze, and grow your social presence - all in one visual workspace
| Metricool | UNUM | |
|---|---|---|
| Rating | 5.0 / 5 | 4.0 / 5 |
| Pricing | Free plan | Free+Paid |
| Starting price | Free | $0 (Free plan); PRO from $7/mo |
| Free plan | Included | Included |
| Offers free trial | No | No |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad) |
| Integrations | Google Workspace, Zapier | — |
| Best for | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators | Creators, solopreneurs and brand-led teams - especially Instagram- and TikTok-first - who want a visual planner, scheduling, AI captions and analytics in one affordable workspace. Agencies managing multiple brands on a budget. |
| Founded | 2015 | 2015 |
| Company | Metricool | UNUM, Inc. |