Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Publer?
Social media scheduling and management across 12+ networks, from a generous free plan Publer is a veteran in social media scheduling.
Our verdict
Publer pairs one of the broadest network lists in the category with entry pricing from $4/mo billed yearly, a real free plan, and a trust center that claims GDPR compliance and third-party security testing. It is an easy shortlist for creators and agencies alike.
Full review
Publer is a veteran in social media scheduling. The company behind it, Kalemi Code (headquartered in Tirana, Albania and incorporated in Wyoming, US), claims 13+ years in the industry and more than 500,000 users, and the product’s breadth backs up the maturity: scheduling, a drag-and-drop calendar, bulk CSV uploads, auto-scheduling queues, post recycling, an AI assistant, analytics, competitor tracking, a link-in-bio tool, and agency collaboration features.
Network coverage is a highlight. Beyond the usual Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Google Business, Publer supports Threads, Mastodon, Telegram, Bluesky, and even WordPress blogs. X (Twitter) works too, but only on paid plans, which Publer attributes to the cost of X’s Enterprise API.
Pricing is genuinely accessible. A free-forever plan covers one user, one workspace, and three social accounts with 10 scheduled posts each. Professional starts at $5 per month ($4 billed yearly) and removes most limits; Business at
Publer is a veteran in social media scheduling. The company behind it, Kalemi Code (headquartered in Tirana, Albania and incorporated in Wyoming, US), claims 13+ years in the industry and more than 500,000 users, and the product’s breadth backs up the maturity: scheduling, a drag-and-drop calendar, bulk CSV uploads, auto-scheduling queues, post recycling, an AI assistant, analytics, competitor tracking, a link-in-bio tool, and agency collaboration features.
Network coverage is a highlight. Beyond the usual Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Google Business, Publer supports Threads, Mastodon, Telegram, Bluesky, and even WordPress blogs. X (Twitter) works too, but only on paid plans, which Publer attributes to the cost of X’s Enterprise API.
Pricing is genuinely accessible. A free-forever plan covers one user, one workspace, and three social accounts with 10 scheduled posts each. Professional starts at $5 per month ($4 billed yearly) and removes most limits; Business at $10 per month ($8 yearly) adds unlimited AI prompts, analytics reports, best-time suggestions, competitor analysis, hashtag analytics, spintax recycling, and access to the API and MCP server. Final pricing scales with how many social accounts and team members you add, and an Enterprise tier offers volume discounts, 1:1 onboarding, and priority support. Two caveats: prices exclude VAT, and the free plan only retains post history for 24 hours.
The trust posture is unusually transparent for this category: the trust center claims GDPR and CCPA/CPRA compliance, ISO/IEC 27001:2022 alignment, Google CASA validation, and regular third-party penetration tests. Paid plans carry a 14-day money-back guarantee, and support runs via weekday (24/5) live chat plus a help center.
Who it's for
Best for
- Creators
- small businesses
- and agencies managing several social networks who want low per-account pricing
- bulk scheduling
- and collaboration or approval workflows.
Not ideal for
- Anyone who relies on X (Twitter) but wants a free plan (X requires a paid subscription)
- teams that need deep analytics on the cheapest tier
- and buyers who need long-term post history on a free account.
How we tested
This review is based on desk research of the official Publer website, pricing page, terms of service, and trust center. AppsInsight did not purchase a subscription for this review. User-count and engagement figures are vendor-published claims and are labeled as such.
Security & compliance
At a glance
| Pricing | Free+Paid |
|---|---|
| Starting price | $4 |
| Free plan | Yes |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app, Browser extension, iOS (iPhone & iPad), Android |
| API | Yes |
| Company | Kalemi Code |
| Apps Insight Score | 45/100 |
| Implementation | Easy |
| Learning curve | Beginner |
| Compliance | GDPR |
Why this app scored 45/100
Editorial Review 24/30
- Product quality 8/10 8/10
- Ease of use 4/5 4/5
- Feature depth 4/5 4/5
- Innovation 3/5 3/5
- Value for money 3/3 3/3
- Recommendation confidence 2/2 2/2
Trust & Verification 8/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications GDPR 2/2
- Knowledge base / help center Provided 2/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 10/20
- Detailed description 254 words 2/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 8 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available Yes 1/1
- Company details 2 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
How Publer compares
| Feature | Publer | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Free+Paid | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $4 | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app, Browser extension, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Creators, small businesses, and agencies managing several social networks who want low per-account pricing, bulk scheduling, and collaboration or approval workflows. | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Publer vs Sprout Social Publer vs ContentStudio Publer vs Metricool
Key features
Multi-Network Scheduling
Schedule and auto-publish posts to 12+ networks including Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
Drag-and-Drop Calendar
Plan and rearrange content visually, with holiday hashtag reminders for each day.
Bulk Scheduling & CSV Upload
Upload and schedule large batches of posts at once from a CSV file.
AI Assistant
Generate post text, hashtags, and images with built-in AI; unlimited prompts on the Business plan.
Analytics & Competitor Analysis
Track post performance, get best-time-to-post suggestions, and monitor competitors (Business plan).
Link in Bio (Linkie)
A free link-in-bio page that updates automatically with your Publer content.
Team Collaboration & Approvals
Workspaces, member roles, and client approval workflows built for agencies.
Browser Extension & Mobile Apps
Share content from any page with one click, and manage accounts from iOS and Android apps.
Key benefits
- A free-forever plan covers the basics with no credit card required.
- Paid plans start at $4/mo billed yearly, well below most competitors.
- One dashboard for 12+ networks, including newer platforms like Threads, Bluesky, and Mastodon.
- Pricing scales with social accounts and team members, so small teams pay only for what they use.
Pricing
Free planPaid from $4
Solo
Free
0 /mo
0 billed annually
- 1 user
- 1 workspace
- 3 social accounts (except X)
- 10 scheduled posts per account
- 25 saved drafts
- 24-hour post history
- Linkie link-in-bio integration
Solo
Professional
5 /mo
4 billed annually
- Unlimited scheduling and drafts
- first comments and threads
- unlimited media storage
- unlimited workspaces
- unlimited RSS automations
- eternal post history
- trending posts and news
- X (Twitter) integration
Team
Business
10 /mo
8 billed annually
- Everything in Professional
- plus unlimited AI prompts
- analytics insights and reports
- best times to post
- competitor analysis
- hashtag suggestions and analytics
- spintax post recycling
- Publer API and MCP access
Enterprise
Enterprise
- Everything in Business
- plus higher volume discounts
- 1:1 onboarding
- and prioritized support. Custom quote.
Pros & Cons
Pros
- Generous free plan: 3 social accounts with 10 scheduled posts each
- Entry paid plan from $4/mo billed yearly
- Broad network support including Threads, Bluesky, Mastodon, and Telegram
- 14-day money-back guarantee on paid plans
Cons
- X (Twitter) support requires a paid plan because of X Enterprise API costs
- The free plan keeps post history for only 24 hours
- Analytics, competitor analysis, and API access are locked to the Business plan
- Listed prices exclude VAT, so checkout totals run higher for many buyers
Screenshots & media
Publer alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
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- iOS (iPhone & iPad)
- Android
Great Social Media Management Tool
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Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
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Unified API + MCP to post, schedule, reply, and track analytics across 9+ social platforms.
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- Web app
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Paid Subscription$25/moFree trial
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Frequently asked questions
Is Publer free?
Yes. The free-forever plan includes 1 user, 1 workspace, 3 social accounts (except X), 10 scheduled posts per account, 25 drafts, and 24-hour post history. No credit card required.
How much does Publer cost?
Professional starts at $5/mo ($4/mo billed yearly) and Business at $10/mo ($8/mo yearly). The final price scales with the number of social accounts and team members you add. Enterprise is a custom quote. Prices exclude VAT.
Which social networks does Publer support?
Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Business, Threads, Mastodon, Telegram, Bluesky, and WordPress. X (Twitter) is available on paid plans only.
Does Publer have a free trial?
Yes. Professional includes a 7-day trial and Business a 14-day trial. You can also test most paid features from the free plan without a credit card.
Is there a refund policy?
Publer advertises a 14-day money-back guarantee on paid plans on its pricing page.
Does Publer have an API?
Yes. API and MCP server access are included on the Business plan and above.