Sprout Social

AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
- Web app
- iOS (iPhone & iPad)
- Android
- macOS

Plan, create, and schedule social posts across platforms with AI help


Plan, create, and schedule social posts across platforms with AI help PostHero is the current name of SMM Agent, the LinkedIn-oriented AI tool launched on Product Hunt.
PostHero makes the most sense for a creator or small team that wants ideas and publishing in the same place. It started as SMM Agent, a LinkedIn-focused launch, but the current product reaches across connected social accounts. The workflow is appealing: draft a post, adapt it for each network, turn it into a LinkedIn carousel if needed, then schedule it. Starter includes the calendar, carousels, and API at a displayed $19 per month promotional rate. The $49 Creator promotion is where the AI assistant, voice notes, content plans, and unlimited social accounts enter the picture. Agency at $199 adds larger quotas and priority support.
That tier split matters. If AI drafting is the main reason you are considering PostHero, Starter is not a cheap way to get it, and the higher plans still meter AI work. The crossed-out regular prices also mean the attractive entry figures should not be treated as permanent. I would shortlist it for a content-led workflow, especially LinkedIn posts and carousels, rather than for a full customer-service inbox. This is a desk review of PostHero's public site and pricing, not a hands-on test; confirm current pricing and quotas before buying.
PostHero is the current name of SMM Agent, the LinkedIn-oriented AI tool launched on Product Hunt. The maker announced the rename in 2024 and moved the product from smmagent.ai to posthero.ai. Today’s PostHero is broader: it helps creators and small teams find ideas, draft and format posts, then schedule them across LinkedIn, Instagram, Facebook, X, and other social channels.
The workflow starts with a library of existing viral posts for inspiration. You can bring your own ideas or voice notes to the editor, use the AI assistant to shape them, and adapt the finished post for different platforms. A shared content view and scheduled publishing are more useful than a single-use text generator if you post often. The Starter tier covers scheduling without the AI assistant; Creator adds AI writing, voice notes and content plans. Teams with heavy AI use can look at Agency, but the monthly AI quotas
PostHero is the current name of SMM Agent, the LinkedIn-oriented AI tool launched on Product Hunt. The maker announced the rename in 2024 and moved the product from smmagent.ai to posthero.ai. Today’s PostHero is broader: it helps creators and small teams find ideas, draft and format posts, then schedule them across LinkedIn, Instagram, Facebook, X, and other social channels.
The workflow starts with a library of existing viral posts for inspiration. You can bring your own ideas or voice notes to the editor, use the AI assistant to shape them, and adapt the finished post for different platforms. A shared content view and scheduled publishing are more useful than a single-use text generator if you post often. The Starter tier covers scheduling without the AI assistant; Creator adds AI writing, voice notes and content plans. Teams with heavy AI use can look at Agency, but the monthly AI quotas matter as much as the account count.
PostHero fits someone who wants creation and scheduling in one place. It should not be mistaken for a full customer-service inbox: the official marketing emphasizes ideas, content, and publishing, not a unified support queue. The old SMM Agent name should be treated as historical, not listed as a second product.
Editorial review of the official product, pricing, company and help pages; no hands-on account test.
| Pricing | Paid Subscription |
|---|---|
| Starting price | $19/mo (Starter, promotional price) |
| Free plan | No |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app |
| API | No |
| Apps Insight Score | 35/100 |
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
| Feature | PostHero | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Paid Subscription | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $19/mo (Starter, promotional price) | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Solo creators who post across networks, agencies planning recurring content, teams needing an AI-assisted publishing calendar | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
PostHero vs Sprout Social PostHero vs ContentStudio PostHero vs Metricool
$19/mo promotional ($29 regular) /mo
$49/mo promotional ($79 regular) /mo
$199/mo /mo
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