Zapier Review & Pricing (2026)

What is Zapier?

Connect apps and automate workflows without code Zapier links 6,000+ apps with triggers and actions so you can automate lead routing, notifications, and data sync in minutes.

Our verdict

When you need glue between SaaS tools, Zapier is still the fastest path from idea to automated workflow.

Reviewed by Ashley Richmond Chief Marketing Officer at AppsInsight Last updated July 29, 2026

Full review

Zapier links 6,000+ apps with triggers and actions so you can automate lead routing, notifications, and data sync in minutes.

Who it's for

Best for

Ops teams
marketers
solo founders

At a glance

Pricing	Free+Paid
Starting price	From $29.99/mo
Free plan	Yes
Free trial	No
Platforms	Web app
API	No
Company	Zapier
Apps Insight Score	46/100

Why this app scored 46/100

Editorial Review 25/30

Product quality 10/10 10/10
Ease of use 4/5 4/5
Feature depth 5/5 5/5
Innovation 3/5 3/5
Value for money 1/3 1/3
Recommendation confidence 2/2 2/2

Trust & Verification 16/25

AppsInsight badge installed Badge verified 15/15
HTTPS website HTTPS 1/1
Business support email Missing 0/1
Privacy policy published Missing 0/2
Terms of service published Missing 0/1
Security certifications None listed 0/2
Knowledge base / help center Missing 0/2
Social profiles linked 0 profiles linked 0/1

Community 0/20

Verified reviews & rating 0 reviews (5 needed) 0/15
Recent reviews No reviews yet 0/5

Product Profile 4/20

Detailed description 19 words 0/3
Screenshots 2 screenshots 1/3
Demo video No demo video 0/2
FAQ 2 items 0/2
Feature list 0 items 0/2
Pricing published Starting price listed 2/3
Pros & cons Pros & cons listed 1/1
Integrations 2 integrations 0/2
API available No 0/1
Company details 1 of 3 details filled 0/1

Freshness 1/5

Listing recently updated Updated 75 days ago 1/3
Recent changelog entry No changelog entries 0/2

Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.

Integrations

ChatGPT Claude

Built for

Industry

SaaS & technology

Industry

Marketing & agencies

How Zapier compares

Feature	Zapier	Robynn	ZenABM	Hootsuite
Rating	4.6 / 5	5.0 / 5	4.2 / 5	4.2 / 5
Pricing	Free+Paid	Free+Paid	Paid Subscription	Paid Subscription
Starting price	From $29.99/mo	Free	$69/mo ($59/mo billed yearly)	$99/user/mo billed annually
Free plan	Included	Included	Included	Included
Free trial	No	No	Yes (37 days)	Yes (14 days)
Platforms	Web app	Web app	Web app, API / SDK	Web app, iOS (iPhone & iPad), Android
Best for	Ops teams, marketers, solo founders	SaaS marketing teams, marketing agencies, growth teams, ABM teams, founders managing website conversion	B2B marketing and growth teams running ABM on LinkedIn who want account-level engagement and attribution, and ABM or GTM agencies managing LinkedIn campaigns across multiple clients.	Social media teams, agencies, organizations managing several accounts