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Ahrefs
SEO, backlink, and traffic data for search and AI visibility.
Paid Subscription997-day trial
- Web app
What is Prefer?
AI search visibility platform that tracks how ChatGPT, Gemini, Perplexity and Google AI answer for your category, ranks the fixes and drafts content to change the answer. Prefer is an answer engine optimization (AEO) platform.
Our verdict
Prefer prices AI-visibility tracking low enough for solo marketers, and every plan tracks all five engines, so tiers differ on volume rather than coverage. The Action Center ranks fixes by expected impact, which is more actionable than a dashboard alone.
Full review
Prefer is an answer engine optimization (AEO) platform. It tracks the questions buyers ask AI engines, shows how often and how favorably your brand is named, and tells you what to change. Tracking covers ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity on every self-serve plan, with Qwen, DeepSeek and Claude Sonnet 4 via API on Enterprise.
The product has six parts: Prompts (with your answer rate on each), Answer Engine Insights (visibility, sentiment and share of voice by engine, region and persona), Competition (head-to-head share of voice), Sources and Citations (which pages the engines cite and where you are missing), an Action Center (a ranked queue of fixes tied to the prompts they should move), and Content Automation (briefs and drafts built from citation data). Prefer Agents are drag-and-drop content workers for tasks like FAQ writing and query-fanout estimates.
The homepage claims 13.5 million AI conversations tracked.
Prefer is an answer engine optimization (AEO) platform. It tracks the questions buyers ask AI engines, shows how often and how favorably your brand is named, and tells you what to change. Tracking covers ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity on every self-serve plan, with Qwen, DeepSeek and Claude Sonnet 4 via API on Enterprise.
The product has six parts: Prompts (with your answer rate on each), Answer Engine Insights (visibility, sentiment and share of voice by engine, region and persona), Competition (head-to-head share of voice), Sources and Citations (which pages the engines cite and where you are missing), an Action Center (a ranked queue of fixes tied to the prompts they should move), and Content Automation (briefs and drafts built from citation data). Prefer Agents are drag-and-drop content workers for tasks like FAQ writing and query-fanout estimates.
The homepage claims 13.5 million AI conversations tracked. We have not verified that. The demo data shown on the site is example data. This review is desk research of the public homepage and pricing page, not a hands-on test.
Who it's for
Best for
- Marketing teams and SEO leads who want to measure and improve how AI engines recommend their brand
- from solo marketers to mid-market teams.
Not ideal for
- Teams that only need classic Google rank tracking
- or that need Claude or other extra engines on a self-serve plan
- since those are Enterprise only.
How we tested
Desk research on 5 Oct 2026 from the public homepage and pricing page (plan comparison dated 12 September 2026 on the page). We did not test the product. Starter, Growth and Scale show a discounted price against a list price ($24, $129, $399); both are noted. Trial length is not stated, so the trial days field is blank. Founders, founding year, headquarters and social links are blank because they were not on the pages we read.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $21 |
| Free plan | No |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app, API / SDK |
| API | Yes |
| Company | Prefer |
| Apps Insight Score | 39/100 |
| Implementation | Easy |
| Learning curve | Beginner |
Why this app scored 39/100
Editorial Review 26/30
- Product quality 7.5/10 8/10
- Ease of use 4/5 4/5
- Feature depth 4.5/5 5/5
- Innovation 4/5 4/5
- Value for money 2.5/3 3/3
- Recommendation confidence 1.5/2 2/2
Trust & Verification 1/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Missing 0/2
- Terms of service published Missing 0/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 9/20
- Detailed description 179 words 1/3
- Screenshots 3 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 5 items 1/2
- Feature list 6 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 1 integration 0/2
- API available Yes 1/1
- Company details 1 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Integrations
Built for
Use case
Analytics & BI
Use case
Marketing automation
Industry
SaaS & technology
Industry
E-commerce & retail
Industry
Marketing & agencies
How Prefer compares
| Feature | Prefer | Ahrefs | Omnia | Okara |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 5.0 / 5 | 4.1 / 5 | 4.1 / 5 |
| Pricing | Paid Subscription | Paid Subscription | Paid Subscription | Free+Paid |
| Starting price | $21 | 99 | €63 | $0 |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (7 days) | No | No |
| Platforms | Web app, API / SDK | Web app | Web app, API / SDK | Web app |
| Best for | Marketing teams and SEO leads who want to measure and improve how AI engines recommend their brand, from solo marketers to mid-market teams. | SEO teams, content marketers, marketing agencies, SaaS companies, enterprise marketing teams, link builders, brand and competitive intelligence teams | Small and mid-size marketing teams, SaaS and ecommerce brands, and agencies that want to track and improve how AI engines mention their brand. | Founders and small marketing teams who want strategy plus drafts across SEO, AI-search visibility, social and Reddit without hiring a full team. |
Key features
Prompt tracking
Tracks the real questions buyers ask and your answer rate on each, from 30 to 500 prompts depending on plan.
Answer engine insights
Visibility, sentiment and share of voice scored by engine, region and persona.
Competition and citations
Head-to-head share of voice and the sources the engines cite, showing where you are missing.
Action Center
A ranked queue of fixes scored by expected impact, executed by an agent or by you, then measured.
Content Automation
Briefs and drafts generated from citation data, with 15 to 50 AI articles per month on self-serve plans.
Prefer Agents
Drag-and-drop content workers with templates and deep research for pages like FAQs.
Key benefits
- All five engines on every self-serve plan.
- Fixes ranked by expected impact, not just charts.
- Free AEO report to see your starting point.
Pricing
Paid Subscription$21
Solo
Starter
$21/mo /mo
- List $24. 30 tracked prompts
- all 5 engines
- 15 AI articles per month
- 3 competitors
- 50 pages audited
- unlimited countries
- 1 language
- GSC and GA
- email alerts.
Team
Growth
$112.25/mo /mo
- List $129. 150 tracked prompts
- 25 AI articles per month
- 10 competitors
- prioritized action engine
- Slack and real-time alerts
- 2 projects
- 3 languages
- 24 months history.
Scale
$347/mo /mo
- List $399. 500 tracked prompts
- 50 AI articles per month
- 25 competitors
- prioritized action engine
- 5 projects
- 20 seats
- priority support
- 5 languages.
Enterprise
Enterprise
Custom /mo
- Unlimited prompts and projects
- Qwen
- DeepSeek and Claude Sonnet 4 via API
- white-glove off-page execution
- dedicated CSM and SLA
- full API and warehouse sync
- SSO and custom security.
Pros & Cons
Pros
- Low entry price for AI visibility tracking.
- Same engine coverage on every plan.
- Combines tracking, fixes and content drafting.
- Free AEO report in about 10 minutes.
Cons
- Trial length is not stated on the pages we read.
- Claude and other extra engines are Enterprise only.
- Starter is limited to 30 prompts, 3 competitors and 1 language.
- Homepage figures and demo data are vendor-provided.
Screenshots & media
Prefer alternatives
View all alternatives
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Review widget that syncs Google, Facebook, Etsy and more reviews onto your site
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Frequently asked questions
What is Prefer?
An AI search visibility platform that tracks how answer engines describe your brand and helps you fix and publish content to improve it.
Which AI engines does Prefer track?
ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity on every self-serve plan. Enterprise adds Qwen, DeepSeek and Claude Sonnet 4 via API.
How much does Prefer cost?
Starter $21 per month, Growth $112.25 and Scale $347, shown against list prices of $24, $129 and $399. Enterprise is custom quoted.
Is there a free trial?
The pricing page shows a Start free trial button on each self-serve plan, but does not state the length. The homepage also offers a free AEO report.
What are Prefer Agents?
Automated content workers that build AI-optimized pages using drag-and-drop steps, templates and deep research.