Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Tailwind?
Pinterest growth tool - keyword research, automatic Pin creation, smart scheduling and engagement boosting from Pinterest's longest-standing partner Tailwind has spent 15 years helping creators grow on Pinterest and is, by its own site’s account, Pinterest’s longest-standing developer partner since 2012.
Our verdict
Tailwind is Pinterest's longest-standing developer partner (since 2012) with a full growth loop: keyword research with Resonance Scores, automatic SmartPin creation, SmartSchedule publishing and Turbo engagement boosting. Free to start; paid tools from $14.99/mo ($11.99/mo annually).
Full review
Tailwind has spent 15 years helping creators grow on Pinterest and is, by its own site’s account, Pinterest’s longest-standing developer partner since 2012. The product is now unapologetically Pinterest-focused, sold as three mix-and-match tools plus a bundle: Pin Scheduling and Creation, Pinterest SEO, and Pinterest Engagement.
The workflow covers the full loop. Keyword Research surfaces the Pinterest keywords with the highest potential for your niche, combining suggestions, Trends data and audience signals into a single Resonance Score. SmartPin then turns those keywords into fresh, ready-to-publish Pins automatically every week – pulling photos from your site, writing the title and description, and generating the design. SmartSchedule builds a publishing calendar with optimized time slots, and Turbo puts top-performing Pins in front of a community of professional Pinterest creators whose genuine saves, comments and clicks accelerate reach. A Pinterest Insights dashboard tracks impressions, saves and outbound clicks.
Pricing is published with an
Tailwind has spent 15 years helping creators grow on Pinterest and is, by its own site’s account, Pinterest’s longest-standing developer partner since 2012. The product is now unapologetically Pinterest-focused, sold as three mix-and-match tools plus a bundle: Pin Scheduling and Creation, Pinterest SEO, and Pinterest Engagement.
The workflow covers the full loop. Keyword Research surfaces the Pinterest keywords with the highest potential for your niche, combining suggestions, Trends data and audience signals into a single Resonance Score. SmartPin then turns those keywords into fresh, ready-to-publish Pins automatically every week – pulling photos from your site, writing the title and description, and generating the design. SmartSchedule builds a publishing calendar with optimized time slots, and Turbo puts top-performing Pins in front of a community of professional Pinterest creators whose genuine saves, comments and clicks accelerate reach. A Pinterest Insights dashboard tracks impressions, saves and outbound clicks.
Pricing is published with an Annual (save 40%) / Monthly toggle, and we read both views. Monthly billing: Pin Scheduling and Creation $29.99/mo (includes 300 Tailwind credits), Pinterest SEO $14.99/mo (50 credits), Pinterest Engagement $14.99/mo (50 credits), or the bundle of all three at $44.98/mo. Annual billing: $17.99, $11.99 and $11.99 per month respectively, or $29.98/mo for the bundle – advertised as saving $180 a year. All plans are per Pinterest account, and extra credits cost $10 per 100. Signup is free with no credit card; you only pay when you subscribe to a product. The vendor says it is trusted by more than 1,000,000 brands and small businesses.
The trade-offs: it is Pinterest-only – teams needing Instagram, Facebook or TikTok scheduling will need another tool; the scheduling product is the pricey piece at $29.99/mo monthly; pricing is per Pinterest account, so multi-brand agencies multiply cost; and the AI credit system adds a metered layer on top. For creators, Etsy sellers and ecommerce brands whose traffic depends on Pinterest, Tailwind is the most established specialist in the category.
Who it's for
Best for
- Creators
- bloggers
- Etsy sellers and ecommerce brands that rely on Pinterest for traffic and want keyword research
- automated Pin creation and optimized scheduling in one place.
Not ideal for
- Teams needing multi-network scheduling (Pinterest only)
- agencies managing many Pinterest accounts on a budget
- and users wanting a single flat plan rather than mix-and-match products.
How we tested
This listing was prepared through desk research by the AppsInsight editorial team. We reviewed Tailwind's official website and pricing page as of September 2026, reading both the Monthly and Annual (save 40%) toggle figures directly from the pricing cards. We did not conduct hands-on product testing for this review; all feature, pricing and company details are drawn from the vendor's own published materials. Ratings reflect editorial judgment based on those documented capabilities.
What's new
Tailwind has narrowed from a broader social marketing suite into a Pinterest-specialist growth tool, built around Keyword Research with Resonance Scores, SmartPin automatic Pin creation, SmartSchedule publishing, Turbo engagement boosting and Pinterest Insights. It remains Pinterest's longest-standing developer partner since 2012.
At a glance
| Pricing | Free+Paid |
|---|---|
| Starting price | $14.99/mo |
| Free plan | Yes |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app |
| API | No |
| Company | Tailwind |
| Apps Insight Score | 40/100 |
| Implementation | Easy |
| Learning curve | Beginner |
Why this app scored 40/100
Editorial Review 24/30
- Product quality 8/10 8/10
- Ease of use 5/5 5/5
- Feature depth 4/5 4/5
- Innovation 3/5 3/5
- Value for money 2/3 2/3
- Recommendation confidence 2/2 2/2
Trust & Verification 4/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 9/20
- Detailed description 309 words 2/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 6 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available No 0/1
- Company details 1 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
How Tailwind compares
| Feature | Tailwind | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Free+Paid | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $14.99/mo | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Creators, bloggers, Etsy sellers and ecommerce brands that rely on Pinterest for traffic and want keyword research, automated Pin creation and optimized scheduling in one place. | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Tailwind vs Sprout Social Tailwind vs ContentStudio Tailwind vs Metricool
Key features
Keyword Research
Pinterest keyword research with a Resonance Score combining Trends data, suggestions and audience signals.
SmartPin
Automatic weekly Pin creation - pulls photos from your site, writes titles and descriptions, generates the design.
SmartSchedule
Optimized publishing calendar with smart time slots and Pin spacing.
Turbo engagement
Community of professional Pinterest creators accelerates your top Pins with genuine saves, comments and clicks.
Pinterest Insights
Dashboard tracking impressions, saves and outbound clicks over time.
Browser extensions
Chrome, Firefox and Safari extensions for scheduling from anywhere.
Key benefits
- Turn Pinterest into a steady traffic source without daily manual work.
- Know exactly which keywords your audience searches before you create.
- Get weeks of Pins created and scheduled automatically.
- Accelerate your best Pins with real engagement from pro creators.
- Start free - no credit card - and upgrade only when ready.
Pricing
Free planPaid from $14.99/mo
Solo
Pinterest SEO
14.99 /mo
11.99 billed annually
- Keyword research and tracking for Pinterest; find keywords and related terms; save and track keywords; keywords by URL or page on your site; unlimited keyword tags; see keywords Pinterest matched to your Pins; 50 Tailwind credits per month
Solo
Pinterest Engagement
14.99 /mo
11.99 billed annually
- Boost Pinterest engagement; earn Turbo Pins 2x faster; earn unlimited Turbo Pins; boost Pins up to 90 days; 50 Tailwind credits per month
Solo
Pin Scheduling and Creation
29.99 /mo
17.99 billed annually
- Schedule and publish Pins to Pinterest; creates and writes Pins for you; automate weekly Pin creation; smart scheduling and Pin spacing; SEO-optimized Pin filenames; sync your website; 300 Tailwind credits per month
Team
Bundle (all three)
44.98 /mo
29.98 billed annually
- All three products in one plan; a $59.97/mo value monthly; annual bundle saves $180 a year; per Pinterest account
Pros & Cons
Pros
- Pinterest's longest-standing developer partner since 2012
- Full loop: research, create, schedule, boost, measure
- Free to start, no credit card required
- Published monthly and annual pricing (annual saves 40%)
- Mix-and-match products or a discounted bundle
- Trusted by 1,000,000+ brands and small businesses (vendor claim)
Cons
- Pinterest only - no Instagram, Facebook or TikTok
- Scheduling product costs $29.99/mo on monthly billing
- Per-Pinterest-account pricing multiplies for agencies
- AI credits metered - 100 extra cost $10
- Free tier details not published on the pricing page
Screenshots & media
Tailwind alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
ContentStudio
AI social media management for agencies and teams
Paid Subscription$ 19
- Web app
- iOS (iPhone & iPad)
- Android
Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
Best Social Media Publishing API
Blotato
Unified API + MCP to post, schedule, reply, and track analytics across 9+ social platforms.
Paid Subscription$29Free trial
- Web app
Brand24
AI social listening that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews…
Paid Subscription$249/moFree trial
- Web app
- iOS (iPhone & iPad)
- Android
Later
Social media scheduling, analytics and influencer marketing - plan and auto-publish across 8 networks with AI…
Paid Subscription$25/moFree trial
- Web app
- iOS (iPhone & iPad)
- Android
More Social Media apps
Nuelink
Schedule and automate social posts from stores, blogs and podcasts
Paid Subscription$12/mo, billed $144 yearly7-day trial
- Web app
- iOS (iPhone & iPad)
- Android
PostHero
Plan, create, and schedule social posts across platforms with AI help
Paid Subscription$19/mo (Starter, promotional price)
- Web app
Popsters
Compare social page content and export engagement reports
Paid Subscription$19.907-day trial
- Web app
InboxAgents
Unified inbox and AI agents for email, LinkedIn, and social messages.
Paid SubscriptionUS$15/mo billed annually30-day trial
- Web app
User reviews
No reviews yet. Be the first to review this app.
Write a review
Already have an account? Log in to track your reviews.
Frequently asked questions
How much does Tailwind cost?
Monthly: Pin Scheduling and Creation $29.99/mo, Pinterest SEO $14.99/mo, Pinterest Engagement $14.99/mo, or all three bundled at $44.98/mo. Annual billing (save 40%): $17.99, $11.99 and $11.99 per month, bundle $29.98/mo. Extra AI credits are $10 per 100.
Is Tailwind free?
You can sign up and start using Tailwind free with no credit card; you only pay when you subscribe to a product. Exact free-tier limits are not published on the pricing page.
Does Tailwind work with Instagram or Facebook?
No. Tailwind is now Pinterest-only: keyword research, Pin creation, scheduling and engagement for Pinterest accounts.
What is SmartPin?
SmartPin automatically creates fresh Pins every week - pulling photos from your website and writing the title, description and design - so your queue stays full without manual work.
What are Tailwind credits?
Credits power Tailwind's AI features. Plans include 50-300 credits per month depending on the product, and 100 extra credits cost $10.
Is Tailwind safe for Pinterest publishing?
Tailwind is Pinterest's longest-standing developer partner (since 2012) and publishes through official channels, per its own site.