Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is reap?
AI clipping, captions, dubbing, and social publishing for long-form video. reap is an AI video editor for turning long recordings into short-form social content.
Our verdict
reap joins clipping, captioning, dubbing, and a publisher in one workflow, making it a fit for podcasters and video-heavy teams repurposing long material for social channels. Its permanent free tier gives a real test, though exports are watermarked and projects expire after a week. It is not a substitute for a social inbox or listening platform, and buyers should compare monthly versus annual prices and credit expiry before committing.
Full review
reap is an AI video editor for turning long recordings into short-form social content. Paste a YouTube link or upload a podcast, interview, webinar, or other video; its clipping agent looks for highlight moments, writes animated captions, reframes speakers for vertical formats, and can dub or translate the result. It supports 100+ caption and subtitle languages, more than 50 caption styles, brand templates, and an API, CLI, and MCP route for automated workflows. The product also lists a social media scheduler and publisher in its Creator plan.
There is a permanent Free tier with one hour of AI clipping and one hour of captions per month; exports are 720p and watermarked, and projects expire after seven days. Creator is $24 per month on monthly billing or $9.99 per month effective on annual billing ($119.88 per year). It raises clipping and captions to ten hours each per month, includes up to
reap is an AI video editor for turning long recordings into short-form social content. Paste a YouTube link or upload a podcast, interview, webinar, or other video; its clipping agent looks for highlight moments, writes animated captions, reframes speakers for vertical formats, and can dub or translate the result. It supports 100+ caption and subtitle languages, more than 50 caption styles, brand templates, and an API, CLI, and MCP route for automated workflows. The product also lists a social media scheduler and publisher in its Creator plan.
There is a permanent Free tier with one hour of AI clipping and one hour of captions per month; exports are 720p and watermarked, and projects expire after seven days. Creator is $24 per month on monthly billing or $9.99 per month effective on annual billing ($119.88 per year). It raises clipping and captions to ten hours each per month, includes up to two hours of dubbing and translation, watermark-free 1080p exports, social scheduling, brand templates, and API access. Studio is $50 per month monthly or $29 per month annually ($348 per year), with twenty hours of clipping and captions, five dubbing hours, 4K export, and collaboration for up to three users. Enterprise pricing is custom. Paid tiers also advertise a free trial, but the public pricing page does not show a duration.
reap is primarily a video repurposing and localization tool, not a full social media management suite. The scheduler is useful if you want to take clips directly to publication, but teams needing inbox management, listening, or broad campaign analytics will need another platform. The annual discounted price and monthly price differ materially, and the vendor says purchased credits expire after 13 months.
Who it's for
Best for
- Podcasters and video creators turning long recordings into clips
- Global teams needing captions and dubbed versions
- Developers automating video repurposing through API or MCP
- Social teams publishing video-first content
Not ideal for
- Teams seeking an all-in-one social inbox and listening platform
- Creators needing unwatermarked exports on a free tier
- Buyers who cannot use credits before their expiry
How we tested
Editorial review of the official product, pricing, company and help pages; no hands-on account test.
At a glance
| Pricing | Free+Paid |
|---|---|
| Starting price | $9.99/mo billed annually |
| Free plan | Yes |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app |
| API | Yes |
| Apps Insight Score | 39/100 |
Why this app scored 39/100
Editorial Review 23/30
- Product quality 8/10 8/10
- Ease of use 4/5 4/5
- Feature depth 4/5 4/5
- Innovation 4/5 4/5
- Value for money 2/3 2/3
- Recommendation confidence 1/2 1/2
Trust & Verification 5/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 5 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 8/20
- Detailed description 273 words 2/3
- Screenshots 1 screenshot 1/3
- Demo video No demo video 0/2
- FAQ 2 items 0/2
- Feature list 3 items 0/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available Yes 1/1
- Company details 0 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 3 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
Use case
Design & creative
Use case
AI & automation
Industry
Marketing & agencies
Industry
Media & entertainment
How reap compares
| Feature | reap | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Free+Paid | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $9.99/mo billed annually | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Podcasters and video creators turning long recordings into clips Global teams needing captions and dubbed versions Developers automating video repurposing through API or MCP Social teams publishing video-first content | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
reap vs Sprout Social reap vs ContentStudio reap vs Metricool
Key features
Prompt-first AI clipping
Create short clips from longer videos by topic, hook, or audience angle.
Text-based clip editing
Edit a transcript to remove or rearrange sections; the corresponding video cut follows.
Caption translation and dubbing
Translate subtitles across 100+ languages and dub speech in 80+ languages, according to the vendor.
Key benefits
- Repurpose long video into captioned, localized clips for multiple social platforms.
Pricing
Free planPaid from $9.99/mo billed annually
Free
0 /mo
- Free forever: AI clipping up to 1 hour/mo (watermarked); AI captions up to 1 hour/mo (watermarked).
Creator
9.99 /mo
119.88 billed annually
- AI clipping up to 10 hours/mo; AI captions up to 10 hours/mo; 1080p watermark-free exports; up to 2 hours/mo of dubbing and translation. Extra purchased credits expire 13 months after purchase.
Studio
29 /mo
348 billed annually
- AI clipping up to 20 hours/mo; AI captions up to 20 hours/mo; 4K watermark-free exports; up to 5 hours/mo of dubbing and translation. Extra purchased credits expire 13 months after purchase.
Pros & Cons
Pros
- Includes clipping, caption translation, dubbing, and social publishing in one workflow.
Cons
- Free exports are limited to 720p; higher-resolution exports require a paid plan.
reap alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
ContentStudio
AI social media management for agencies and teams
Paid Subscription$ 19
- Web app
- iOS (iPhone & iPad)
- Android
Great Social Media Management Tool
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Plan, publish, analyze, and reply from one social media dashboard.
Free plan
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Frequently asked questions
Does reap have a free plan?
Yes. The free plan includes one hour each of AI clipping and captioning, with 720p exports. Paid plans add higher-resolution exports and more features.
Is there a free plan?
Yes. reap's free-forever plan includes 1 hour per month of AI clipping and 1 hour of AI captions, with watermarked exports.