Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Postly?
Plan, publish, and measure social and marketing campaigns in one workspace. Postly is a social media and marketing workspace that connects publishing to the customer journey.
Our verdict
Postly connects social publishing, approvals, analytics, Bio Pages, and developer automation in a single workflow, with unlimited team members on Pro. It is useful for small teams or agencies running campaigns across channels. The five-channel minimum and separate CRM subscription matter: the headline annual-equivalent rate is not a one-channel plan or an all-inclusive customer-management price.
Full review
Postly is a social media and marketing workspace that connects publishing to the customer journey. You can plan, preview, approve, schedule, and analyze campaigns across social channels; the company also offers publishing to blogs and email, Bio Pages that guide clicks, and Postly CRM as a separate paid add-on. The homepage presents Auto Post for ongoing publishing from content sources, Auto-Replies, a publishing API, and MCP support for AI agents.
The Pro plan starts with a five-channel minimum and unlimited team members and workspaces. On the yearly billing view shown at review time, it is $16 per month effective, billed $192 per year ($3.20 per channel per month for the first ten channels). Pricing is channel-based, with lower marginal rates after ten channels. The plan includes unlimited scheduled posts, Bio Pages within the channel allowance, analytics, full API access, and MCP AI agents. CRM is not included in that price:
Postly is a social media and marketing workspace that connects publishing to the customer journey. You can plan, preview, approve, schedule, and analyze campaigns across social channels; the company also offers publishing to blogs and email, Bio Pages that guide clicks, and Postly CRM as a separate paid add-on. The homepage presents Auto Post for ongoing publishing from content sources, Auto-Replies, a publishing API, and MCP support for AI agents.
The Pro plan starts with a five-channel minimum and unlimited team members and workspaces. On the yearly billing view shown at review time, it is $16 per month effective, billed $192 per year ($3.20 per channel per month for the first ten channels). Pricing is channel-based, with lower marginal rates after ten channels. The plan includes unlimited scheduled posts, Bio Pages within the channel allowance, analytics, full API access, and MCP AI agents. CRM is not included in that price: it is a separate paid add-on with its own 7-day trial. Postly advertises a 7-day free trial for Pro as well.
This is a fit for teams that want to take a campaign from plan to publication and measurement without separate tools for every step, especially if they value API or agent-driven workflows. Watch the details before buying: five channels are the minimum, the displayed $16 monthly figure assumes annual billing, and CRM costs extra. There is no permanent free plan advertised on the current pricing page.
Who it's for
Best for
- Marketing teams coordinating multi-channel campaigns
- Agencies that need publishing and approval workflows
- Teams using APIs or AI agents for publishing
- Businesses connecting social posts to Bio Pages and analytics
Not ideal for
- Single-channel creators who do not need a five-channel minimum
- Buyers expecting CRM in the base Pro price
- Teams seeking a permanent free plan
How we tested
Editorial review of the official product, pricing, company and help pages; no hands-on account test.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $16/mo billed annually |
| Free plan | No |
| Free trial | Yes (7 days) |
| Pricing page | View pricing |
| Platforms | Web app |
| API | Yes |
| Apps Insight Score | 40/100 |
Why this app scored 40/100
Editorial Review 24/30
- Product quality 8/10 8/10
- Ease of use 4/5 4/5
- Feature depth 5/5 5/5
- Innovation 4/5 4/5
- Value for money 2/3 2/3
- Recommendation confidence 1/2 1/2
Trust & Verification 5/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 4 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 8/20
- Detailed description 233 words 2/3
- Screenshots 1 screenshot 1/3
- Demo video No demo video 0/2
- FAQ 2 items 0/2
- Feature list 2 items 0/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available Yes 1/1
- Company details 0 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
Use case
Marketing automation
Use case
AI & automation
Industry
E-commerce & retail
Industry
Marketing & agencies
How Postly compares
| Feature | Postly | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Paid Subscription | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $16/mo billed annually | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | Yes (7 days) | Yes (30 days) | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Marketing teams coordinating multi-channel campaigns Agencies that need publishing and approval workflows Teams using APIs or AI agents for publishing Businesses connecting social posts to Bio Pages and analytics | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Postly vs Sprout Social Postly vs ContentStudio Postly vs Metricool
Key features
Campaign publishing
Plan, preview, approve, schedule, and analyze campaigns across social channels.
Publishing API and MCP
Full API access and MCP support for agent-driven publishing are included in Pro.
Key benefits
- Coordinate campaign planning, approvals, publishing, and measurement in one workspace.
Pricing
Paid Subscription$16/mo billed annually7-day trial
Pro
16 /mo
192 billed annually
- Publishing
- Bio Pages
- Analytics
- API and MCP. Starts with five channels and unlimited team members; effective $3.20/channel/mo for 1-10 channels
- $1.60 for 11-100
- $0.80 for 101+; billed yearly at $192/year. CRM is a separate paid add-on.
Enterprise
299 /mo
- Custom enterprise plan at $299/month; a one-time $1
- 500 onboarding and integration setup payment follows subscription activation.
Pros & Cons
Pros
- Unlimited team members and workspaces on Pro.
Cons
- Five-channel minimum; CRM is a separate paid add-on.
Postly alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
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- iOS (iPhone & iPad)
- Android
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Frequently asked questions
Is Postly CRM included in Pro?
No. The pricing page lists Postly CRM as a separate paid add-on; Pro includes publishing, Bio Pages, analytics, API, and MCP.
How does Postly pricing work?
Postly's Pro plan starts at $16/mo billed yearly for five channels with unlimited team members; additional channels cost $3.20-$0.80 per channel per month depending on volume, and CRM is a separate add-on.