Hootsuite
Plan, publish and measure social media across teams
Paid Subscription$99/user/mo billed annually14-day trial
- Web app
- iOS (iPhone & iPad)
- Android
Hootsuite vs UTM.io
A side-by-side comparison to help you choose.
Hootsuite
Hootsuite edges ahead on overall rating and fit.
Try Hootsuite
UTM.io
UTM link builder and governance platform that keeps campaign tracking consistent across the whole team
Free planPaid from $16/mo
- Web app
- Browser extension
Feature comparison
| Hootsuite | UTM.io | |
|---|---|---|
| Rating | 4.2 / 5 | 3.5 / 5 |
| Pricing | Paid Subscription | Free+Paid |
| Starting price | $99/user/mo billed annually | From $16/mo |
| Free plan | Included | Included |
| Offers free trial | Yes (14 days) | No |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, Browser extension |
| Integrations | — | Zapier |
| Best for | Social media teams, agencies, organizations managing several accounts | Marketing teams and agencies whose analytics keep breaking on inconsistent UTM tagging, and marketing-ops leads who want conventions enforced by the tool instead of by documentation. |
| Founded | 2008 | — |
| Company | Hootsuite | UTM.io |