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AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
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What is Awshar AI?
AI social listening and brand monitoring platform built for India Awshar AI is a social listening and brand monitoring platform built specifically for India.
Our verdict
Awshar AI is the rare social listening platform trained on India's linguistic reality - 20+ languages and 500+ dialects including sarcasm and code-mixed Hinglish - backed by an India-based team that publishes its offices, email and phone number.
Full review
Awshar AI is a social listening and brand monitoring platform built specifically for India. It tracks conversations across 7+ social platforms and 500+ data sources (vendor figures), then runs everything through AI models trained on Indian languages – the pitch is that it catches nuance, sarcasm and code-mixed speech like Hinglish that generic global tools miss. The product line covers Social Listening, Brand Intelligence, a Crisis Monitor the vendor says detects crises in under 5 minutes, Competitive Analysis against up to 10 competitors, and Ask Delishia, an AI analyst that answers questions about your data.
The feature set is broad for a young platform: real-time mention tracking, live sentiment scores, emotion and context analysis, influencer detection, misinformation detection across sources, and AI recommendations that tell your team what to do next. Reporting includes Quick AI Reports and Deep AI Reports exportable to PDF and Excel, with scheduled delivery, and alerts
Awshar AI is a social listening and brand monitoring platform built specifically for India. It tracks conversations across 7+ social platforms and 500+ data sources (vendor figures), then runs everything through AI models trained on Indian languages – the pitch is that it catches nuance, sarcasm and code-mixed speech like Hinglish that generic global tools miss. The product line covers Social Listening, Brand Intelligence, a Crisis Monitor the vendor says detects crises in under 5 minutes, Competitive Analysis against up to 10 competitors, and Ask Delishia, an AI analyst that answers questions about your data.
The feature set is broad for a young platform: real-time mention tracking, live sentiment scores, emotion and context analysis, influencer detection, misinformation detection across sources, and AI recommendations that tell your team what to do next. Reporting includes Quick AI Reports and Deep AI Reports exportable to PDF and Excel, with scheduled delivery, and alerts can route to email and Slack. The FAQ states the free trial includes 1 platform, 500 mentions a month, 1 Quick AI Report, basic sentiment analysis and 7-day data retention, with no credit card required.
The trade-offs are transparency and maturity. There is no public pricing page – the site routes you to Talk to Sales, so what Standard and Enterprise actually cost is unknown (the FAQ confirms an Enterprise tier with API access and priority support). Adoption figures are early: the vendor cites 100+ users and organisations, and the accuracy numbers (95%+ sentiment, 98% on the about page) are vendor-reported. The platform is unapologetically India-first, which is the point – teams whose audiences live elsewhere should weigh that.
My verdict: for any organisation whose reputation depends on Indian-language conversations – consumer brands, agencies, public sector bodies, political campaigns – Awshar AI is one of the only tools built for exactly that job, and the free trial makes evaluation easy. Buyers who need published pricing or a long vendor track record will have to get comfortable with a sales conversation first.
Who it's for
Best for
- Brands
- agencies
- government bodies and political organisations that need to monitor Indian-language conversations across social platforms and news sources
- and teams that want AI-generated action plans rather than raw mention streams.
Not ideal for
- Teams that need transparent self-serve pricing - paid plans are sales-led with no public prices; global English-first brands whose audiences sit outside India; and buyers who want an established vendor with a long public track record.
How we tested
Desk research only. This listing was compiled on September 30, 2026 from Awshar AI's official website (homepage, feature and product pages, about and contact pages including the published FAQ) and its public Product Hunt listing. No hands-on product testing, trial account, demo or vendor interview was conducted. Coverage, accuracy and adoption figures (500+ sources, 95-98% accuracy, 100+ organisations) are the vendor's own claims and were not independently verified. No public pricing page exists; plan details come from the vendor's FAQ and support descriptions.
What's new
Awshar AI does not publish a public changelog. Current site state: feature pages for mention tracking, sentiment tracking, AI analysis, AI recommendation, influencer detection and misinformation detection; products Social Listening, Brand Intelligence, Crisis Monitor, Competitive Analysis and Ask Delishia; a free trial and an app at deepsense.awshar.in. (Source: awshar.in)
At a glance
| Pricing | Contact sales |
|---|---|
| Starting price | Contact sales |
| Free plan | No |
| Free trial | Yes |
| Platforms | Web app |
| API | Yes |
| Apps Insight Score | 38/100 |
| Implementation | Easy |
| Learning curve | Beginner |
Why this app scored 38/100
Editorial Review 21/30
- Product quality 3.5/10 4/10
- Ease of use 3.8/5 4/5
- Feature depth 3.7/5 4/5
- Innovation 3.9/5 4/5
- Value for money 3/3 3/3
- Recommendation confidence 2/2 2/2
Trust & Verification 4/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 10/20
- Detailed description 321 words 2/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 8 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 1 integration 0/2
- API available Yes 1/1
- Company details 0 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Integrations
Slack
Built for
Use case
Analytics & BI
Use case
Marketing automation
Use case
AI & automation
Industry
SaaS & technology
Industry
Marketing & agencies
Industry
Government & public sector
Industry
Media & entertainment
How Awshar AI compares
| Feature | Awshar AI | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 3.6 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Contact sales | Paid Subscription | Paid Subscription | Free plan |
| Starting price | Contact sales | $199 | $ 19 | Free |
| Free plan | No | Included | Included | Included |
| Free trial | Yes | Yes (30 days) | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Brands, agencies, government bodies and political organisations that need to monitor Indian-language conversations across social platforms and news sources, and teams that want AI-generated action plans rather than raw mention streams. | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Awshar AI vs Sprout Social Awshar AI vs ContentStudio Awshar AI vs Metricool
Key features
Mention Tracking
Real-time detection of brand mentions across 7+ platforms and 500+ data sources (vendor figures).
Sentiment Tracking
Live brand sentiment scores with emotion and context analysis in 20+ Indian languages.
AI Analysis
India-trained models decode sentiment, sarcasm and code-mixed speech like Hinglish.
AI Recommendation
AI-generated action plans that tell your team what to do next, not just what was said.
Influencer Detection
Automatically identify and profile creators shaping conversations about your brand.
Misinformation Detection
Flags false narratives across 500+ sources in real time, per the vendor.
Crisis Monitor
Detects and helps respond to brand crises; the vendor claims detection in under 5 minutes.
Ask Delishia
An AI-powered social intelligence analyst that answers questions about your monitored data.
Key benefits
- Understand Indian-language conversations other tools miss - 20+ languages and 500+ dialects including sarcasm and Hinglish.
- Get AI action plans instead of raw mention streams, so insights turn into decisions.
- Catch crises and misinformation early with real-time alerts to email and Slack.
- Evaluate without commitment - the free trial needs no credit card.
Pricing
Contact salesContact salesFree trial
Pricing is customized — contact the vendor for a quote.
Free Trial
0 /mo
0 billed annually
- 1 platform
- 500 mentions per month
- 1 Quick AI Report
- Basic sentiment analysis
- 7-day data retention
- No credit card required (per vendor FAQ)
Team
Standard
- Price not published - contact sales
- Email support with 24-48h response (per vendor FAQ)
Enterprise
Enterprise
- Price not published - contact sales
- API access and real-time data streaming
- Priority support 12-24h with chat (per vendor FAQ)
Pros & Cons
Pros
- Deepest Indian-language coverage in the category - 20+ languages, 500+ dialects, sarcasm and code-mixed speech (vendor claims).
- Broad source coverage: 7+ social platforms and 500+ data sources including news.
- Free trial with clear limits and no credit card required.
- Unusually transparent company: published HQ and regional office addresses, phone and email support with a sub-24-hour response promise.
Cons
- No public pricing - every paid plan requires a sales conversation.
- Young vendor: the site cites only 100+ users and organisations.
- Accuracy figures (95%+ sentiment, 98% overall) are vendor-reported, not independently verified.
- India-first design means global English-first teams get less value.
Screenshots & media
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Frequently asked questions
What is Awshar AI?
Awshar AI is a social intelligence platform built for India. It monitors conversations across 7+ social platforms and 500+ data sources in real time and uses India-trained AI models to turn them into actionable insights, per the vendor.
Which languages does Awshar AI support?
The vendor states 20+ Indian languages and 500+ dialects, including Hindi, Bengali, Telugu, Tamil, Marathi, Gujarati, Kannada and Malayalam, with models designed for context, sarcasm and code-mixed speech.
What platforms does it monitor?
Per the vendor's FAQ: Twitter/X, Facebook, Instagram, LinkedIn, YouTube and Reddit plus various news sources - 7+ platforms and 500+ data sources in total.
How does the free trial work?
The vendor's FAQ states the free trial includes 1 platform, 500 mentions per month, 1 Quick AI Report, basic sentiment analysis and 7-day data retention. No credit card is required.
How much does Awshar AI cost?
There is no public pricing. The free trial is the only self-serve option; Standard and Enterprise plans are sold through the sales team and prices are not published on the site.
Is there an API?
Yes - per the vendor's FAQ, Enterprise plans include API access and real-time data streaming for integrating Awshar AI data into existing dashboards and workflows.