thestory.run

thestory.run is a writing coach for employees who post under their own name at work – the people often called corporate influencers. It comes from Swat.io GmbH, the Vienna, Austria company behind the Swat.io social media management platform, and it takes a deliberate stance against AI ghostwriting: the coach never writes the post. You drop in a rough thought, the coach asks one question at a time to draw out the story behind it, then it lays out a structure to write into. Once you have a draft, it switches to editor and marks the lines worth keeping and the ones worth moving, reversibly.

Between posts, the product keeps the week moving. A homebase shows the week’s posting pace, a coach’s note folds active campaigns into your plans, and a weekly to-do list, daily reflection prompts, streak tracking, and draft statuses keep drafts from going cold. For teams, an admin can set a campaign theme and window – a hiring push, a launch, a conference – and the coach works it into everyone’s week without handing anyone a post to write. A team calendar shows who is posting on which days, and an opt-in Wins feed lets colleagues share what landed.

Privacy is a stated design principle: ideas, drafts, and coach conversations stay private to the writer, enforced in the data layer rather than hidden in the interface. Teammates see coordination only. The service is operated under the GDPR and the Austrian Data Protection Act and runs in the European Union, with a published privacy policy and data processing agreement.

The one exception to the no-ghostwriting rule is cheat-mode: a deliberately limited monthly allowance (one cheat for every four posts in your plan, never more than three a month) where the coach writes a post from your material. That post is permanently marked as coach-written and does not count toward your progress.

Pricing is unusual and transparent: free forever for teams of up to five people with the full product, and from the sixth person you pay 1 euro per coaching session plus tax – people, channels, and every feature are always included. Sessions can be prepaid in batches at a 10% discount and never expire. Pricing is labeled beta and subject to change with 30 days’ notice by email.

Editorial disclosure: this profile is a desk review based on thestory.run’s published website, pricing page, and FAQ. We have not yet completed hands-on testing of the coaching flow.