Rule29 is a strategic design agency based in the Chicago area. The studio works across brand strategy, identity, digital, and campaign design for clients such as Make-A-Wish, McDonald’s, and UNICEF, with a stated focus on purpose-driven work it describes as making creative matter. Its case studies span nonprofit rebrands, corporate social-impact campaigns, and brand systems for global organizations.
Brand story, messaging strategy, logo design and brand guidelines for the nonprofit that grants life-changing wishes for children with critical illnesses, serving every U.S. community and more than 50 countries.
Ongoing collaboration with McDonald's creative team across B2B and B2C communications: logo design, iconography, brochures and sales collateral, annual reports, campaign strategy, social campaigns and digital work.
Campaign strategy, logo and iconography, B2C website design and social media for UNICEF Won't Stop, supporting UNICEF's work for children in over 190 countries and territories.
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