App Development
Design and engineering of mobile and digital products across devices.
Overview
BlueLabel is an award-winning digital product agency that designs and builds apps and AI-powered software. It is a remote-first team of more than 100 strategists, designers, and developers, with offices in New York City (its headquarters), Seattle, and San Francisco. Over roughly the past decade the team says it has built more than 350 products across devices and industries.
The agency organizes its work around four capabilities: strategic business consulting, user-centric design, experienced engineering, and analytics with user testing. It has more recently positioned itself around generative AI development, helping companies build AI-enabled products. Engagements range from transformation consulting for established companies to full product builds for founders.
According to the company’s website, BlueLabel is led by co-founders Bobby Gill (Chief Architect) and Jordan Gurrieri (CEO), with Andon Keller as COO, Danny Deserto as VP of Strategy and Design, and Parvathy Harilal as VP of Operations and Finance. The company
BlueLabel is an award-winning digital product agency that designs and builds apps and AI-powered software. It is a remote-first team of more than 100 strategists, designers, and developers, with offices in New York City (its headquarters), Seattle, and San Francisco. Over roughly the past decade the team says it has built more than 350 products across devices and industries.
The agency organizes its work around four capabilities: strategic business consulting, user-centric design, experienced engineering, and analytics with user testing. It has more recently positioned itself around generative AI development, helping companies build AI-enabled products. Engagements range from transformation consulting for established companies to full product builds for founders.
According to the company’s website, BlueLabel is led by co-founders Bobby Gill (Chief Architect) and Jordan Gurrieri (CEO), with Andon Keller as COO, Danny Deserto as VP of Strategy and Design, and Parvathy Harilal as VP of Operations and Finance. The company credits its outcomes to a refined process built on lean design and agile development with early and frequent user feedback. These details are reported by the company itself and have not been independently verified.
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Services offered
Generative AI Development
Building AI-enabled products and features for companies.
Strategic Business Consulting
Transformation and growth consulting for ambitious companies and founders.
Analytics & User Testing
Data-driven decision support from strategy through product details.
Leader details
Bobby Gill
Co-Founder & Chief Architect
Jordan Gurrieri
Co-Founder & CEO
Andon Keller
COO
Danny Deserto
VP, Strategy & Design
Parvathy Harilal
VP, Operations & Finance
Office Locations
Headquarters
New York, NY, United States
18 West 18th St, New York, NY 10011
Redmond, WA (Seattle), United States
8201 164th Avenue NE, Suite 200, Redmond, WA 98052
San Francisco, CA, United States
655 Montgomery Street, 7th Floor, San Francisco, CA 94111
AI Insights
BlueLabel combines scale and transparency that smaller app agencies often lack: a 100+ person team, three named offices, published leadership, and a stated track record of 350+ products. Its move into generative AI development keeps the offering current for buyers exploring AI features. As a remote-first agency at the higher end of the market, it fits companies that want an established product partner; early-stage founders with tight budgets should confirm pricing before engaging. We will add a score once verified reviews exist.
FAQ
Where is BlueLabel located?
BlueLabel is remote-first with three US offices: 18 West 18th St, New York, NY 10011 (HQ); 8201 164th Avenue NE, Suite 200, Redmond, WA 98052 (Seattle area); and 655 Montgomery Street, 7th Floor, San Francisco, CA 94111.
What services does BlueLabel offer?
BlueLabel offers strategic business consulting, user-centric design, software engineering, and analytics with user testing, including generative AI product development.
Who leads BlueLabel?
The company lists co-founders Bobby Gill (Chief Architect) and Jordan Gurrieri (CEO), plus Andon Keller (COO), Danny Deserto (VP, Strategy & Design), and Parvathy Harilal (VP, Operations & Finance).
How big is BlueLabel?
BlueLabel says its team numbers more than 100 strategists, designers, and developers working remotely around the world. This figure comes from the company and has not been independently verified.
How much experience does BlueLabel have?
The company reports building more than 350 products over about ten years, for both established brands and startup founders.
Additional details
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