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15 New & Best Way to Market An App



15 New & Best Way to Market An App

Marketing an app is like finding your way in a big, busy online world. There are millions of apps out there, so making yours get noticed is really important. Think about this: a report from Statista shows that, as of early 2021, there were over 3.48 million apps just on Google Play. That’s a lot of competition! This means you need smart and up-to-date ways to show off your app and use the best way to market an app, make sure people see and use it.

In this article, you will learn:

  • How to make more people see your app.
  • Ways to keep users interested and coming back.
  • How to check if your marketing is working and make it even better.

With the right steps, you can make your app stand out and reach lots of users. Let’s explore the top methods for marketing your app in today’s fast-moving online world.

1) Leverage Social Media Platforms

Today, social media isn’t just a place to chat with friends; it’s a powerful tool for marketing your app. Sites like Facebook, Twitter, Instagram, and TikTok let you reach lots of different people all over the world. You can share fun posts, updates, and pictures from users to build a community around your app. The more you talk and share with your followers, the more likely they are to try your app and tell others about it.

2) Invest in App Store Optimization (ASO)

Think of App Store Optimization (ASO) as making your app look its best for a party where it can meet lots of new people. Just like you’d want to look your best to make a good impression, your app needs to shine in the app store. ASO means choosing the right app name, picking a catchy icon, and writing a clear description that tells people why they’ll love your app. It also involves finding the best keywords so when someone searches for an app like yours, they find it easily.

Here’s how to do it:

  1. Pick a great name: Your app’s name should be easy to remember and tell something about what your app does.
  2. Write a clear description: Tell people exactly what your app does and why it’s awesome.
  3. Use the right keywords: Think about what words people will use to search for an app like yours and use those words in your app’s listing.
  4. Add nice pictures or videos: Show off what your app looks like and how it works with screenshots or a video.

By making these changes, your app can stand out in the app store, making it more likely that people will download it. Now, let’s look at other ways to get your app noticed.

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3) Use Content Marketing

Content marketing is all about telling stories and sharing information that makes people interested in your app. It’s like when you share a cool story with your friends, and they want to know more. You can write blog posts, make videos, or create pictures that talk about things related to your app. This helps people learn more about what your app can do for them and why it’s special.

Here are some tips:

  1. Start a blog: Write posts about topics your app users care about. This draws them to your website where they can learn about your app.
  2. Make videos: Videos are great because they can show how your app works and why it’s fun or useful. You can share these videos on social media or YouTube.
  3. Create helpful guides: If your app solves a problem or makes something easier, create guides to show how it does that. People love learning how to do things better.

Content marketing is a powerful way to get people excited about your app. By sharing interesting and useful information, you can attract more users to your app. Next, we’ll explore how working with influencers can help spread the word about your app even further.

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4) Engage Influencers

Working with influencers is like making friends with popular kids at school who can tell others how cool your app is. Influencers are people with lots of followers on social media or their blogs. When they talk about your app, their followers listen and might decide to check out your app too.

Here’s how to do it right:

  1. Find the right influencers: Look for people who talk about things related to your app. For example, if your app is a fitness app, find fitness influencers.
  2. Reach out to them: Send them a friendly message, telling them about your app and how it might interest their followers.
  3. Offer them something: Sometimes, you might need to offer them a free version of your app or pay them to talk about your app. But, it’s important they tell their followers if they got something from you for their review.
  4. Work together: Find fun and interesting ways they can share about your app, like doing a challenge, sharing their experience, or having a giveaway.

Remember, it’s important to work with influencers who really like your app. Their followers can tell if they’re being honest or just saying something because they got paid. True excitement is contagious!

5) Offer a Free Trial or Demo

Giving a free trial or demo is like letting someone borrow a toy to see if they like it before they buy it. For your app, this means letting people use it for free for a little while or showing them a demo of how it works. This way, they can see all the cool things your app can do without having to pay first.

Here’s why it’s a good idea:

  1. Builds trust: People can try your app and see for themselves how great it is. This builds trust because you’re showing them you believe in your app.
  2. Gets people talking: If they like it, they’ll tell their friends about it. Word of mouth is a powerful tool.
  3. Helps with feedback: Early users can tell you what they love or what could be better, helping you make your app even more awesome.

To start, you might let users have a free trial for a week or show them a demo video that highlights the best parts of your app. Just make sure it’s easy for them to see how to buy or subscribe to your app if they like what they see.

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6) Utilize Paid Advertisements

Using paid advertisements is like putting up a big sign that tells everyone about your app. You can pay to have ads for your app show up on the internet, like on social media, websites, or even in other apps. This way, even more people can learn about your app and what makes it special.

Here’s how to make the most of it:

  1. Choose the right places: Think about where your future app users like to hang out online. That’s where you should put your ads.
  2. Make eye-catching ads: Your ads should look good and say something interesting about your app to make people want to click and learn more.
  3. Set a budget: Decide how much money you can spend on ads. It’s okay to start small and increase your budget as you see more people downloading your app.
  4. Track your results: Keep an eye on how well your ads are doing. See how many people are clicking and downloading your app because of the ad. This helps you know if you should change anything to get even better results.

Paid ads can be a fast way to tell lots of people about your app. With the right strategy, your app can get noticed by many potential new users.

Let’s move on to how encouraging user reviews can make your app even more popular.

7) Encourage User Reviews

Getting user reviews is like asking friends to say what they think about your app. Good reviews can make more people want to try your app. When someone sees that others love your app, they’re more likely to download it too.

Here’s how you can get more reviews:

  1. Ask nicely: After someone has used your app for a while, pop up a little message asking them to leave a review. But make sure not to annoy them with too many messages.
  2. Make it easy: Put a link that takes them right where they can write a review. The easier it is, the more likely they’ll do it.
  3. Say thank you: When someone leaves a review, say thanks if you can. This makes them feel good and shows others that you really care.
  4. Learn from feedback: Use what people say in their reviews to make your app better. If many people say the same thing, it’s probably something you should look at.

Positive reviews can really help your app stand out. But remember, it’s just as important to learn from any negative reviews to improve your app for everyone.

Next, let’s talk about how starting a referral program can help spread the word about your app even further.

8) Implement Referral Programs

Starting a referral program is like asking your friends to tell their friends about your app. In return, you give them something nice, like a special feature in the app or a discount. This makes both your current users and their friends happy and helps more people learn about your app.

Here’s how to do it well:

  1. Offer a good reward: Give something that both the person sharing your app and the new user will like. This could be extra features, points, or discounts.
  2. Make it easy: Make sure sharing your app and getting rewards is simple. If it’s too hard, people won’t want to do it.
  3. Tell your users: Let your users know about your referral program. You can tell them in the app, through email, or on social media.
  4. Keep track of referrals: Use a system to keep track of who’s sharing your app and who’s joining because of it. This helps you give out rewards correctly.

A good referral program can help your app grow quickly because people trust recommendations from their friends. Plus, it’s a nice way to say thank you to your users for helping spread the word.

Now, let’s explore how attending and sponsoring events can also boost your app’s visibility.

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9) Attend and Sponsor Events

Going to events or sponsoring them is like joining a big party where you can talk about your app. Events can be online, like webinars, or in real places, like conferences. When you’re part of these events, you get to meet people who might be interested in your app. You can tell them all about it and show them how it works.

Here’s what you can do:

  1. Choose the right events: Look for events where people who might like your app will be. These can be tech fairs, business meetups, or online seminars.
  2. Be ready to show off your app: Have your app ready to demo. You can use a tablet or a phone to show people how it works right on the spot.
  3. Give something memorable: You can give away things like stickers, pens, or notepads with your app’s name on them. This way, people will remember your app after the event.
  4. Talk to people: Be friendly and ready to answer questions about your app. The more you talk to people, the more they’ll be interested in trying your app.

Events are a great way to make a personal connection with potential users. You can tell them all about your app and why it’s something they’ll love.

10) Optimize for Mobile Search

Making your app easy to find on mobile search engines is like putting up signs that guide people to your app. When people use their phones to look for an app like yours, you want your app to show up at the top of the search results. This is called mobile search optimization.

Here’s how you can do better at this:

  1. Use the right words: Think about what words people use when they look for an app like yours. Use these words in your app’s description and on your website.
  2. Make a good website for your app: Create a website that talks about your app and uses those important words. This can help more people find your app through search engines.
  3. Be social: Share news and updates about your app on social media. This can also help your app show up in search results.
  4. Get links: If other websites link to your app’s website, it can help your search ranking. Try to get blogs or news sites to talk about your app.

By making your app easier to find in mobile searches, you’re helping more people discover it just by using their phones.

11) Create an Engaging App Landing Page

Making an engaging landing page for your app is like setting up a welcoming front porch for your house. It’s the first thing people see, and you want to make sure it invites them in. A good landing page tells visitors all about your app and gets them excited to download it.

Here’s how to create a landing page that works:

  1. Make it look good: Use nice colors, clear images, and a clean design that makes people want to stay and learn more.
  2. Explain what your app does: Use simple words to tell visitors how your app can help them or make their life easier.
  3. Show your app in action: Include screenshots or a video that shows how your app works. Seeing is believing!
  4. Tell them what to do next: Make it really clear how they can download your app. Use a big, easy-to-find button that says “Download” or “Get the app.”

A great landing page can turn someone who’s just looking into someone who’s ready to download and use your app.

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12) Utilize Email Marketing

Email marketing is like sending letters to keep in touch with friends, but in this case, you’re keeping in touch with your app users. It’s a way to send updates, news, and special offers directly to people who are interested in your app. This helps remind them about your app and keeps them interested.

Here’s how to do it:

  1. Collect email addresses: Make it easy for people to sign up for emails on your app’s landing page or within the app itself. You can offer them something nice, like a discount or exclusive content, as a thank you for signing up.
  2. Send interesting emails: Don’t just send ads. Share useful tips, interesting news, or updates about your app. This makes people look forward to your emails.
  3. Keep it regular, but not too much: Find a good balance for how often you send emails. You want to keep in touch without annoying them by sending too many emails.
  4. Make your emails look good on phones: Lots of people read emails on their phones, so make sure your emails are easy to read and look nice on a small screen.

Using email marketing is a great way to build a relationship with your app users and keep them engaged over time.

13) Collaborate with Other Apps

Working together with other apps is like joining a team where everyone helps each other out. By finding apps that are related to yours but not direct competitors, you can help promote each other to your users. This can be a great way to reach more people who might like your app.

Here’s how to make collaborations work:

  1. Find the right partners: Look for apps that share your target audience but offer something different. This way, you complement each other instead of competing.
  2. Plan how to help each other: You could share each other’s apps on social media, do a joint giveaway, or even offer special deals for users who have both apps.
  3. Be clear about what you’ll do: Make sure both sides know what they’re supposed to do. This helps avoid any confusion and makes sure the collaboration goes smoothly.
  4. Track how well it works: Keep an eye on how much your app grows from the collaboration. This helps you know if you should keep working with the other app or try different ways to reach new users.

Teaming up with other apps can be a powerful way to get your app in front of people who will love it.

14) Offer Exclusive Content or Features

Offering exclusive content or features is like giving a special gift to people who use your app. It’s something they can’t get anywhere else. This can make your app more exciting and encourage more people to download and use it.

Here’s why it’s a great idea:

  1. Make your app stand out: Exclusive stuff makes your app unique. This can attract people who are looking for something new and different.
  2. Reward your users: Giving special content or features to your users shows them you appreciate them. This can make them more loyal to your app.
  3. Get people talking: When you offer something exclusive, people are more likely to talk about your app with their friends. This word-of-mouth can bring in more users.
  4. Keep it fresh: Regularly adding new exclusive content or features keeps your app interesting and gives users a reason to come back.

Think about what special content or features you can offer that fit with your app and would excite your users. It’s a great way to keep your app feeling fresh and engaging.

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15) Monitor and Analyze Performance

Keeping an eye on how your app is doing is like checking the score while playing a game. It helps you understand what’s working well and what you need to improve. By monitoring your app’s performance and analyzing the results of your marketing efforts, you can make smart changes that help your app grow.

Here’s how to do it:

  1. Use the right tools: There are tools that can tell you how many people are downloading your app, how often they use it, and much more. Use these tools to gather important information.
  2. Look at the numbers regularly: Make it a habit to check how your app is doing. This way, you can quickly see if something isn’t working as you hoped and try to fix it.
  3. Understand what the numbers mean: Seeing lots of downloads is great, but it’s also important to see how many people keep using your app. If lots of people try it but then stop, you might need to make some improvements.
  4. Try new things based on what you learn: Use what you learn from the numbers to make your app and your marketing better. If something works well, do more of it. If something doesn’t work, try something different.

Monitoring and analyzing your app’s performance is key to making it better over time. By understanding what users like and what they don’t, you can keep improving your app and your marketing strategies.

This brings us to the end of our journey through the best ways to market your app. By following these steps, you’re well on your way to making your app a success. Remember, the digital world is always changing, so keep learning and adapting your strategies to stay ahead.

Related FAQs

How often should I update my app’s content or features?

Updating your app’s content or features regularly keeps it fresh and interesting for users. Aim for minor updates every few weeks and major ones every few months. This keeps users engaged and gives them new things to explore.

Can social media ads really help increase my app downloads?

Yes, social media ads can significantly increase your app downloads by targeting specific audiences interested in what your app offers. By carefully selecting your target demographics and crafting compelling ad content, you can attract more users to your app.

What’s the best way to encourage users to leave reviews?

The best way to encourage reviews is by asking users within your app at moments when they are most likely to feel positive about it, such as after completing a level or achieving a milestone. Make sure to keep the process simple and straightforward.

Do I need a big budget for app marketing?

Not necessarily. While having a budget can help, especially for paid ads, there are many low-cost or free marketing strategies, such as leveraging social media, creating engaging content, and utilizing email marketing. Focus on building a community around your app and providing value to your users.

How do I know which marketing strategy is working best for my app?

By using analytics tools to track your marketing campaigns’ performance, you can see which strategies are leading to more downloads, higher engagement, and increased user retention. Experiment with different approaches and compare the results to determine what works best for your app.

Ashley Richmond

Ashley Richmond

View all posts by Ashley Richmond

Ashley earned her M.B.A. from The University of Texas at Dallas, where she gained a solid foundation in business strategy and management, further enhancing her ability to bridge the gap between technology and business needs.

Ashley has spent the past several years working in the IT industry, with a focus on AI innovations, AR, VR, Blockchain, and GPT technologies. She has held various positions in IT management, software development, and AI research, consistently delivering exceptional results and driving technological advancements.

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