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Post Planner vs UTM.io

A side-by-side comparison to help you choose.

Our pick

Post Planner

Post Planner edges ahead on overall rating and fit.

Try Post Planner

Feature comparison

Post PlannerUTM.io
Rating4.0 / 53.5 / 5
PricingFree planFree+Paid
Starting priceFreeFrom $16/mo
Free planIncludedIncluded
Offers free trialNoNo
PlatformsWeb app, iOS (iPhone & iPad), AndroidWeb app, Browser extension
IntegrationsSlack, Microsoft Teams, WhatsApp, Zoom, Google Workspace, Jira, Salesforce, HubSpotZapier
Best forSmall businesses, solo creators, marketing agenciesMarketing teams and agencies whose analytics keep breaking on inconsistent UTM tagging, and marketing-ops leads who want conventions enforced by the tool instead of by documentation.
Founded——
CompanyPost PlannerUTM.io