Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
Metricool vs Sprout Social
A side-by-side comparison to help you choose.
It is a close call
Both apps score similarly — your choice depends on your priorities below.
Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
Feature comparison
| Metricool | Sprout Social | |
|---|---|---|
| Rating | 5.0 / 5 | 5.0 / 5 |
| Pricing | Free plan | Paid Subscription |
| Starting price | Free | $199 |
| Free plan | Included | Included |
| Offers free trial | No | Yes (30 days) |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android, macOS, Windows |
| Integrations | Google Workspace, Zapier | Slack, Microsoft Teams, WhatsApp, Zapier |
| Best for | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams |
| Founded | 2015 | 2010 |
| Company | Metricool | Sprout Social |