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What is Funnelytics?
Map customer journeys, forecast funnel results and connect real conversion data to the same visual canvas. What Funnelytics does Funnelytics combines visual customer journey mapping, funnel forecasting and performance analytics.
Our verdict
Funnelytics is a strong shortlist option when the main problem is connecting a planned funnel with the journeys people actually take. The shared canvas, forecasting and KPI monitoring give marketing teams a clear way to discuss conversion bottlenecks and decide what to investigate next.
Start with Map Pro if planning and simulation are the need. Performance Pro fits lead generation, while Business is the relevant tier for purchases, deals, ad costs and profit metrics. That tier distinction matters more than the headline feature count.
Our 4/5 editorial rating reflects the documented breadth and clear visual workflow, balanced against setup effort, higher analytics-tier cost and the absence of hands-on testing in this review. Use the trial to validate your events, consent setup and integrations before relying on the reporting. Forecasts and AI suggestions should support judgment rather than replace it.
Full review
What Funnelytics does
Funnelytics combines visual customer journey mapping, funnel forecasting and performance analytics. It helps marketers plan how people move from a traffic source through pages, forms and purchases, then compare that plan with tracked results. The canvas gives a shared picture of the journey rather than a collection of disconnected reports.
Planning before tracking
Map Pro includes a drag-and-drop canvas, unlimited canvases and collaborators, canvas tags, notes, checklists and images. Its template library contains more than 100 funnel examples. Forecasting lets a team model conversion assumptions and expected profitability before committing advertising spend. These are scenarios, not promises: actual outcomes depend on the inputs and real campaign performance.
Measuring real journeys
Performance Pro adds tracking across multiple domains for sources, pages, videos and buttons, together with forms and calendar connections. Teams can inspect lead paths, monitor KPIs, set targets and receive alerts. Comparing measured data with forecasts can
What Funnelytics does
Funnelytics combines visual customer journey mapping, funnel forecasting and performance analytics. It helps marketers plan how people move from a traffic source through pages, forms and purchases, then compare that plan with tracked results. The canvas gives a shared picture of the journey rather than a collection of disconnected reports.
Planning before tracking
Map Pro includes a drag-and-drop canvas, unlimited canvases and collaborators, canvas tags, notes, checklists and images. Its template library contains more than 100 funnel examples. Forecasting lets a team model conversion assumptions and expected profitability before committing advertising spend. These are scenarios, not promises: actual outcomes depend on the inputs and real campaign performance.
Measuring real journeys
Performance Pro adds tracking across multiple domains for sources, pages, videos and buttons, together with forms and calendar connections. Teams can inspect lead paths, monitor KPIs, set targets and receive alerts. Comparing measured data with forecasts can help identify where a campaign loses visitors or produces weaker leads than expected.
Business-level analysis
Performance Business adds purchases, deals and custom events, ad account connections for cost and profit metrics, full visitor-to-customer paths and multiple business workspaces. Vision AI is an insights assistant intended to help spot funnel gaps and prioritize actions. Official help screenshots show the Monitor dashboard with people, forms, purchases, revenue, custom KPIs and daily trends.
Integrations and practical fit
The pricing page lists Zapier and webhooks for Performance Pro. Business also lists Google Ads, Meta, HubSpot, GoHighLevel and Shopify. Integration availability is plan-dependent. A useful rollout starts with agreeing the events and business questions that matter, installing and validating tracking, and checking whether the recorded data matches the source systems. Consent, privacy notices and lawful tracking remain the customer responsibility.
Pricing and trial
The current Journeys pricing page lists Map Pro at $39 per month after a seven-day trial, Performance Pro at $129 per month after a fourteen-day trial, and Performance Business at $349 per month after a fourteen-day trial. The site advertises no credit card for the trial. Annual-equivalent prices are not shown in that current Journeys view. Funnelytics Ecom and human-delivered services are separate offers; the free Shopify report should not be confused with a free Journeys analytics plan.
Limits to weigh
Visual planning and measurement in one product can reduce reporting friction, but reliable analytics still needs implementation work. The gap between planning-only and full business analytics pricing is substantial. Buyers should check event coverage, data retention, attribution assumptions, workspace requirements and billing terms against their own use case before choosing a plan.
About this review
This is an editorial desk review of the official website, live pricing page, legal terms and help documentation, checked on October 7, 2026. We did not run a paid account, test tracking accuracy or independently verify advertised customer results. Product screenshots come from the official Funnelytics help center.
Who it's for
Best for
- Growth marketers planning and measuring funnels; agencies aligning clients around journey maps; businesses connecting lead and purchase data to campaign paths
Not ideal for
- Teams wanting only a simple website traffic counter; projects without time for tracking setup and validation; buyers expecting forecasts to guarantee revenue
How we tested
Desk research on October 7 2026 using the official website, live Journeys pricing, legal terms and help documentation. No paid-account testing or independent verification of tracking accuracy or customer outcome claims. Screenshots are official help-center product captures.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $39/mo |
| Free plan | No |
| Free trial | Yes |
| Pricing page | View pricing |
| Platforms | Web app |
| API | No |
| Company | Funnelytics Inc. |
| Apps Insight Score | 43/100 |
| Implementation | Medium |
| Learning curve | Intermediate |
Why this app scored 43/100
Editorial Review 22/30
- Product quality 8/10 8/10
- Ease of use 3/5 3/5
- Feature depth 4/5 4/5
- Innovation 4/5 4/5
- Value for money 2/3 2/3
- Recommendation confidence 1/2 1/2
Trust & Verification 8/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Provided 1/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Provided 2/2
- Social profiles linked 3 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 10/20
- Detailed description 458 words 3/3
- Screenshots 1 screenshot 1/3
- Demo video No demo video 0/2
- FAQ 6 items 1/2
- Feature list 4 items 0/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 3 integrations 1/2
- API available No 0/1
- Company details 1 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Integrations
Built for
How Funnelytics compares
| Feature | Funnelytics | Statable Analytics | CrawlRaven |
|---|---|---|---|
| Rating | 4.0 / 5 | 4.2 / 5 | 3.5 / 5 |
| Pricing | Paid Subscription | Paid Subscription | One-time |
| Starting price | $39/mo | $9 | $39 one-time (paid); $0 free plan |
| Free plan | Included | Included | Yes |
| Free trial | Yes | Yes (30 days) | No |
| Platforms | Web app | Web app, API / SDK, WordPress plugin | Web app, API / SDK |
| Best for | Growth marketers planning and measuring funnels; agencies aligning clients around journey maps; businesses connecting lead and purchase data to campaign paths | Site owners, agencies and small SaaS teams in or selling to the EU who want clear traffic reports without cookie banners or the complexity of GA4. | SEO agencies managing several websites In-house content teams with Search Console data Founders prioritizing content refreshes Teams using OAuth-compatible MCP clients |
Key features
Visual journey mapping
Build a drag-and-drop funnel canvas with templates, notes, tags, checklists and shared collaboration.
Forecasting and simulation
Model conversion assumptions and funnel profitability before spending; compare scenarios with measured results.
Lead tracking and KPI monitoring
Performance Pro tracks multi-domain sources and on-site actions, lead paths, KPIs, targets and email alerts.
Full business journeys and Vision AI
Business adds purchases, deals, custom events, ad cost integrations, multiple workspaces and an AI insights assistant.
Key benefits
- Keep the planned funnel and tracked conversion results in a shared visual workflow.
- Prioritize investigation using KPI trends and journey bottlenecks rather than disconnected reports.
Pricing
Paid Subscription$39/moFree trial
Map Pro
$39 /mo
- 7-day trial; visual funnel mapping; profitability forecasts; unlimited canvases and collaborators; canvas tags; over 100 templates; notes and checklists
Performance Pro
$129 /mo
- 14-day trial; everything in Map Pro; multi-domain sources and action tracking; forms and calendars; lead paths; KPI targets and alerts; forecast comparisons; Zapier and webhooks
Performance Business
$349 /mo
- 14-day trial; everything in Performance Pro; Vision AI; purchases and deals; custom events; ad cost connections; full customer paths; multiple workspaces; HubSpot and Shopify integrations
Pros & Cons
Pros
- Planning, forecasts and analytics can be used together; unlimited canvases and collaborators are listed for Map Pro.
- Clear lead-generation and business-analytics tiers with documented integrations and official help guides.
Cons
- Trustworthy reporting depends on tracking installation, event validation and lawful consent setup.
- Analytics tiers cost substantially more than mapping; forecasts and AI insights are not guarantees.
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Statable Analytics
Privacy-friendly Google Analytics alternative: no cookies, no consent banner, EU-hosted
Paid Subscription$930-day trial
- Web app
- API / SDK
- WordPress plugin
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Frequently asked questions
What is Funnelytics used for?
It combines visual customer journey mapping and forecasts with performance analytics so teams can compare planned funnels with real lead and purchase paths.
How much does Funnelytics Journeys cost?
The live pricing page lists Map Pro at $39 per month, Performance Pro at $129 per month and Performance Business at $349 per month. Checked October 7 2026; annual prices were not displayed in that Journeys view.
Is there a free trial?
Map Pro lists a seven-day trial. Performance Pro and Business list fourteen-day trials. The current page says no credit card is needed. Trial duration varies by plan.
Which plan tracks purchases and deals?
Performance Business adds purchases, deals and custom events, ad account cost connections and the full visitor-to-customer journey. Performance Pro focuses on lead generation.
Does Funnelytics work with other marketing tools?
The official pricing page lists Zapier and webhooks for Performance Pro; Business also lists Google Ads, Meta, HubSpot, GoHighLevel and Shopify. Verify the integration and tier for your workflow.
Do forecasts guarantee results?
No. Forecasts model assumptions. Teams should validate tracking, conversion inputs and privacy requirements and compare scenarios with actual results before acting on them.