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HubSpot

CRM and marketing automation for growing businesses

4.4 Editor rating
#1 in Marketing Rank
31
AppsInsight Score
Free Plan From $20/mo Marketing
  • Trusted by 10,000+ buyers worldwide
  • 500+ verified reviews from real users
  • Updated weekly fresh & accurate data
  • Independent editorial research 100% unbiased

What is HubSpot?

CRM and marketing automation for growing businesses HubSpot unifies CRM, email marketing, landing pages, and automation so small teams can run inbound campaigns without a full MarTech stack.

Our verdict

HubSpot's free CRM lowers the barrier to structured sales pipelines, and its marketing hub scales as you grow.

Last updated June 11, 2026

Full review

HubSpot unifies CRM, email marketing, landing pages, and automation so small teams can run inbound campaigns without a full MarTech stack.

Who it's for

Best for

  • SMB sales and marketing teams

At a glance

Pricing Freemium
Platforms Web
Free trial No
API No
Company HubSpot
Apps Insight Score 31/100
Editor rating 88%
User reviews 0%
Value for money 0%
Ease of use 0%
Trust signals 50%

Pricing

Free plan From $20/mo

Pros & Cons

Pros

  • Excellent free CRM tier
  • Unified sales + marketing data
  • Large academy and templates

Cons

  • Costs escalate with contacts and hubs
  • Reporting can feel complex
  • Customization needs admin time

User reviews

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Frequently asked questions

What is HubSpot?
HubSpot unifies CRM, email marketing, landing pages, and automation so small teams can run inbound campaigns without a full MarTech stack.
Who is HubSpot best for?
SMB sales and marketing teams