Process Improvement
Reviewing and improving business processes to cut delays, errors and manual load.
Overview
GSB (Global Solutions for Business) is a process-automation and AI services company operating from Buenos Aires and Barcelona. Active since 2007, it helps companies remove repetitive manual work, connect scattered information and improve customer care, framing automation as a way to free teams for growth rather than do more of the same.
Its services span process improvement, automation, custom software, specialized teams, eCommerce, and customer attention and communication. On the product side it offers the Pulso platform family (Pulso ChatBot, Pulso Call Center and Pulso Contact Center), an AI diagnostic called GSB AI Doctor, and Gaia, an AI voice assistant that answers on WhatsApp and hands over to the team when needed. It offers a free 25-minute express audit as a starting point.
Co-founders Walter Dobrovitzky and Gaston Markowicz remain involved with a team the company describes as people who understand the client’s business. The details in this
GSB (Global Solutions for Business) is a process-automation and AI services company operating from Buenos Aires and Barcelona. Active since 2007, it helps companies remove repetitive manual work, connect scattered information and improve customer care, framing automation as a way to free teams for growth rather than do more of the same.
Its services span process improvement, automation, custom software, specialized teams, eCommerce, and customer attention and communication. On the product side it offers the Pulso platform family (Pulso ChatBot, Pulso Call Center and Pulso Contact Center), an AI diagnostic called GSB AI Doctor, and Gaia, an AI voice assistant that answers on WhatsApp and hands over to the team when needed. It offers a free 25-minute express audit as a starting point.
Co-founders Walter Dobrovitzky and Gaston Markowicz remain involved with a team the company describes as people who understand the client’s business. The details in this profile come from GSB’s own website and have not been independently verified.
FAQs
Where is GSB based?
It operates from Buenos Aires and Barcelona, as stated on its site; its listed address is Av. Cordoba 6087, 6th floor, Buenos Aires, Argentina.
What does GSB do?
GSB automates repetitive tasks, connects information and improves customer care using AI, through process improvement, automation, custom software, specialized teams, eCommerce and communication services.
What products does GSB offer?
Its Pulso platform family includes Pulso ChatBot, Pulso Call Center and Pulso Contact Center, plus the GSB AI Doctor diagnostic and Gaia, an AI voice assistant.
How long has GSB been operating?
Its site says it has accompanied companies of different sizes and countries since 2007, with co-founders Walter Dobrovitzky and Gaston Markowicz still involved.
How can you contact GSB?
By WhatsApp at +54 9 11 7238-4195, email at info@gsbla.com, or a free 25-minute call bookable from its site.
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Services offered
Automation
Automating repetitive tasks and connecting dispersed information with AI.
Custom Software
Tailor-made software development for client operations.
Specialized Teams
Dedicated specialist teams for client projects.
eCommerce
eCommerce solutions as a named service line.
Customer Care & Communication
Attention and communication solutions including chatbot and contact-center platforms.
Leader details
Walter Dobrovitzky
Co-founder
Gaston Markowicz
Co-founder
Office Locations
Headquarters
Buenos Aires, Argentina
Av. Cordoba 6087, 6 Piso, Buenos Aires
Barcelona, Spain
Barcelona, Spain
AI Insights
AppsInsight editorial review. GSB is a fit for small and mid-size companies in Spanish-speaking markets that want a guided first step into automation rather than a large transformation program. The free express audit, the AI Doctor diagnostic and the Pulso chatbot/call-center products give buyers low-risk entry points, and operating since 2007 with both co-founders still involved suggests continuity. Its WhatsApp-first contact flow and bilingual Buenos Aires-Barcelona footprint suit Latin American and Spanish businesses; buyers needing enterprise references should note the site’s client logos are not named in text and its project and client counters are not published. We will add a score once verified reviews exist.
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