Did you know that custom software development is reshaping the way businesses operate? By 2025, the global custom software market is expected to reach $247.7 billion, growing at an impressive rate. This growth highlights one simple fact—businesses are moving away from generic solutions to systems tailored to their unique needs.
Why is this shift happening? Because every business is different. Your goals, challenges, and processes are unique. Off-the-shelf software may work for some, but it often fails to meet specific demands. That’s where custom software comes in. It’s like having a suit tailored just for you—perfect fit, exceptional comfort, and unmatched efficiency.
Here, we’ll explore the different types of custom software development. Whether you’re a small business or a large enterprise, understanding these solutions can help you stay competitive. Let’s dive in and discover the possibilities!
List of Custom Software Types with Features, Benefits, and Costs
Here’s a quick guide to understanding the costs and benefits of different custom software types. The table below highlights key features, advantages, examples, and estimated development costs for each. Use this to plan your budget and choose the best solution for your business needs.
| Type of Custom Software | Key Features | Benefits | Examples | Estimated Development Cost (USD) |
|---|---|---|---|---|
| Web Application Development | Browser-based, no installation required | Accessible from anywhere, scalable | E-commerce platforms, customer portals | $10,000 – $80,000+ |
| Mobile Application Development | Native or hybrid apps for mobile devices | Convenient, always accessible | Food delivery apps, fitness trackers | $20,000 – $150,000+ |
| Enterprise Software Development | Integrates multiple business processes | Streamlines operations, manages resources | ERP systems, CRM tools | $50,000 – $500,000+ |
| Cloud-Based Software Development | Hosted on remote servers | Scalable, cost-effective | Online collaboration tools, data storage | $30,000 – $200,000+ |
| Embedded Systems Development | Software within hardware devices | Reliable, handles real-time tasks | Smart devices, IoT-enabled machinery | $15,000 – $100,000+ |
| AI-Powered Software | Learns from data, automates processes | Improves decision-making, reduces manual tasks | Chatbots, predictive analytics | $50,000 – $300,000+ |
| Blockchain Software Development | Decentralized and secure | Enhances transparency, reduces fraud | Supply chain tracking, smart contracts | $30,000 – $150,000+ |
| CRM and ERP Development | Manages customers and resources | Boosts productivity, improves relationships | Salesforce, SAP ERP | $40,000 – $400,000+ |
| Data Analytics and BI Software | Analyzes data for insights | Enables data-driven decisions | BI dashboards, KPI trackers | $20,000 – $100,000+ |
| SaaS Product Development | Subscription-based, cloud-hosted | Affordable, easy to scale | Google Workspace, Zoom | $30,000 – $250,000+ |
Understanding Custom Software Development
Custom software development is all about creating solutions tailored to your business needs. It’s not a one-size-fits-all approach. Instead, it’s a process of designing software to solve specific problems or achieve unique goals.
So, how does it stand out from off-the-shelf solutions? Generic software is built for mass use. It tries to meet the common needs of many users but often leaves gaps. Custom software, on the other hand, focuses on you. It’s designed to fit your workflow, making your processes smoother and more efficient.
Think about it this way. Off-the-shelf software is like buying clothes in standard sizes. It may fit, but it’s not perfect. Custom software is like getting those clothes tailored to your exact measurements. It not only fits better but also feels right.
Moreover, custom software offers flexibility. As your business grows or changes, the software can evolve with you. It’s scalable and future-ready. This adaptability makes it a long-term investment, saving you money and headaches in the future.
By choosing custom software, businesses gain a competitive edge. It enhances efficiency, improves customer experience, and secures operations better than generic tools. Ready to explore the types of custom software development? Let’s move forward!
Custom Software Development: Types and Solutions to Boost Your Business
Let’s explore all in detail.
1) Web Application Development
Web application development is one of the most popular types of custom software. It involves creating software that runs on web browsers. These applications are easy to access and don’t require installation on individual devices.
Web apps are everywhere. Think about platforms like online shopping sites, customer portals, or even tools like Google Docs. They provide a seamless user experience while being accessible from anywhere with an internet connection.
Why are they important for businesses? Because they help you reach your customers where they are—online. Industries like retail, healthcare, and education rely heavily on web applications to serve their clients effectively. For instance, e-commerce platforms use web apps to manage inventory and process orders.
The best part? Web apps are highly customizable. You can design them to meet your exact needs, whether it’s tracking user activity, automating workflows, or enhancing customer engagement. They also integrate well with other systems, making them a powerful tool for businesses.
In 2025, businesses are expected to invest even more in web applications. This growth reflects their importance in staying connected, competitive, and efficient.
| Aspect | Details |
|---|---|
| Definition | Software applications that run on web browsers and are accessible via the internet. |
| Key Features | Cross-platform accessibility, seamless updates, and no installation required. |
| Examples | Online shopping platforms, customer portals, productivity tools like Google Docs. |
| Industries Benefiting | Retail, healthcare, education, finance, logistics, and more. |
| Advantages | – Accessibility from any device with a browser. |
| – Cost-effectiveness compared to standalone apps. | |
| – Easy integration with existing systems. | |
| Popular Technologies | – Front-end: HTML, CSS, JavaScript (React, Angular, Vue.js). |
| – Back-end: Node.js, Python (Django/Flask), PHP (Laravel), Ruby on Rails. | |
| – Databases: MySQL, MongoDB, PostgreSQL. | |
| Customization Options | Can be tailored for specific workflows, automation, user experiences, and integrations. |
| Scalability | High scalability to handle increasing users and data as the business grows. |
| Future Trends (2025) | – Progressive Web Apps (PWAs) for enhanced user experience. |
| – Cloud-hosted web apps for improved scalability and performance. | |
| – AI and machine learning integrations for personalized experiences. |
2) Mobile Application Development
Mobile application development focuses on creating software specifically designed for smartphones and tablets. In today’s mobile-first world, this type of custom software has become essential for businesses to connect with their customers.
Mobile apps offer unmatched convenience. They are always at your fingertips, providing quick access to services. Think of popular examples like food delivery apps, fitness trackers, or banking applications. These tools make life easier for users and open up new opportunities for businesses.
There are two main types of mobile apps: native apps and hybrid apps. Native apps are built for a specific operating system, like Android or iOS, and offer a smoother experience. Hybrid apps, on the other hand, work across multiple platforms, saving development time and costs.
Businesses in retail, healthcare, and transportation often use mobile apps to engage their customers. For example, retail apps allow users to browse products, track orders, and receive personalized offers—all from their phones.
In 2025, the demand for mobile apps is expected to rise even further. With billions of smartphone users globally, having a custom mobile app can help you stand out, improve customer loyalty, and boost revenue.
| Aspect | Details |
|---|---|
| Definition | Software applications built specifically for smartphones and tablets. |
| Key Features | Mobility, offline functionality, and access to device-specific features like GPS or camera. |
| Examples | Food delivery apps, fitness trackers, mobile banking apps. |
| Industries Benefiting | Retail, healthcare, transportation, education, and entertainment. |
| Advantages | – Enhances user engagement through accessibility. |
| – Provides personalized customer experiences. | |
| – Increases customer loyalty with features like push notifications. | |
| Popular Technologies | – Native: Swift (iOS), Kotlin/Java (Android). |
| – Hybrid: React Native, Flutter. | |
| – Backend: Firebase, AWS Mobile Hub. | |
| Customization Options | Custom features like geolocation, payment gateways, and AI-powered chatbots. |
| Scalability | Scalable to accommodate increasing user demand and additional functionalities. |
| Future Trends (2025) | – AI-powered apps for predictive analytics. |
| – Increased focus on AR/VR apps for immersive experiences. | |
| – Progressive Web Apps (PWAs) blending mobile and web functionalities. | |
| Development Cost | – Basic apps: $10,000 – $30,000. |
| – Moderately complex apps: $40,000 – $100,000. | |
| – Complex enterprise apps: $150,000 or more. |
3) Enterprise Software Development
Enterprise software development focuses on building tools that cater to the complex needs of large organizations. These solutions streamline operations, enhance productivity, and improve communication within a business.
Enterprise software is like the backbone of a company. It manages critical functions such as finance, human resources, supply chains, and customer relationships. Examples include ERP (Enterprise Resource Planning) systems and CRM (Customer Relationship Management) software.
Why is enterprise software important? Because large organizations handle massive amounts of data and processes. Managing these manually or with off-the-shelf tools can be inefficient. Custom enterprise software offers automation, integration, and scalability, tailored to the company’s specific needs.
Industries such as manufacturing, healthcare, and logistics rely heavily on enterprise solutions. For example, an ERP system can track inventory, monitor production, and manage finances—all in one platform. Similarly, a CRM tool helps businesses nurture customer relationships effectively.
As businesses grow, their operations become more complex. Investing in custom enterprise software ensures smoother workflows and long-term scalability. It’s not just about solving problems today but preparing for future challenges.
| Aspect | Details |
|---|---|
| Definition | Software designed to address the needs of large organizations and integrate complex processes. |
| Key Features | Centralized data management, cross-department integration, and automation of workflows. |
| Examples | ERP systems, HR management tools, supply chain management software. |
| Industries Benefiting | Manufacturing, healthcare, logistics, and finance. |
| Advantages | – Streamlines operations across departments. |
| – Reduces errors and enhances productivity. | |
| – Provides real-time insights for better decision-making. | |
| Popular Technologies | – ERP Platforms: SAP, Oracle, Microsoft Dynamics. |
| – CRM Tools: Salesforce, HubSpot. | |
| – Programming Languages: Java, C#, Python. | |
| Customization Options | Tailored modules for inventory, HR, finance, and supply chain management. |
| Scalability | Built to grow with the organization, adapting to evolving business needs. |
| Future Trends (2025) | – Increased use of AI for predictive analytics. |
| – Cloud-based enterprise solutions for scalability and flexibility. | |
| – Integration with IoT for real-time data monitoring. | |
| Development Cost | – Small-scale solutions: $50,000 – $100,000. |
| – Mid-sized solutions: $150,000 – $500,000. | |
| – Large-scale enterprise systems: $1 million or more. |
4) Cloud-Based Software Development
Cloud-based software development creates solutions that run on remote servers instead of local devices. Users can access these tools through the internet, making them incredibly flexible and scalable.
Why are cloud-based solutions so popular? Because they eliminate the need for expensive hardware and maintenance. Businesses can focus on their goals without worrying about managing servers. This approach also allows employees to work from anywhere, which is vital in today’s remote work culture.
Industries like e-commerce, education, and healthcare benefit greatly from cloud software. For example, cloud-based platforms help e-commerce businesses manage online stores, track sales, and handle customer interactions—all in real time.
Scalability is another major advantage. As your business grows, cloud software can handle increased demand without costly upgrades. Plus, it ensures data security with advanced encryption and backup systems.
In 2025, cloud adoption is expected to skyrocket, with businesses investing heavily in this technology. By choosing cloud-based custom software, you not only save costs but also future-proof your operations.
| Aspect | Details |
|---|---|
| Definition | Software hosted on remote servers and accessed via the internet. |
| Key Features | Scalability, remote accessibility, and reduced infrastructure costs. |
| Examples | Cloud storage (Google Drive), cloud ERP systems, cloud-based customer portals. |
| Industries Benefiting | E-commerce, education, healthcare, and IT services. |
| Advantages | – Reduces IT infrastructure costs. |
| – Offers flexibility for remote and hybrid work models. | |
| – Ensures high data security with encryption and backups. | |
| Popular Technologies | – Cloud Platforms: AWS, Microsoft Azure, Google Cloud. |
| – DevOps Tools: Kubernetes, Docker. | |
| – Programming Languages: Python, JavaScript, Go. | |
| Customization Options | Scalable cloud solutions tailored for data storage, analytics, and app hosting. |
| Scalability | Highly scalable to accommodate business growth and changing demands. |
| Future Trends (2025) | – Multi-cloud strategies for flexibility. |
| – AI and ML integration in cloud services. | |
| – Focus on sustainability with green cloud computing solutions. | |
| Development Cost | – Basic cloud apps: $10,000 – $50,000. |
| – Mid-sized solutions: $75,000 – $200,000. | |
| – Enterprise-level cloud software: $500,000 or more. |
5) Embedded Systems Development
Embedded systems development focuses on creating software that works within hardware devices. These systems perform specific tasks and are essential in industries like automotive, healthcare, and manufacturing.
Think of devices like smart thermostats, medical equipment, or even modern cars. They rely on embedded systems to function efficiently. For example, a car’s navigation system or an IoT-enabled device in a factory runs on this type of software.
Why are embedded systems so important? They help automate processes, reduce human effort, and improve accuracy. These systems are designed to handle real-time tasks, making them reliable and efficient.
In 2025, the use of embedded systems is expected to grow significantly, especially with advancements in IoT and AI. Businesses that adopt these solutions can stay ahead by optimizing their operations and delivering smarter products.
| Aspect | Details |
|---|---|
| Definition | Software integrated into hardware devices to perform specific functions. |
| Key Features | Real-time processing, energy efficiency, and high reliability. |
| Examples | Smart home devices, automotive systems (GPS, infotainment), medical devices. |
| Industries Benefiting | Automotive, manufacturing, healthcare, IoT, and telecommunications. |
| Advantages | – Enhances automation and precision. |
| – Offers real-time responses for critical applications. | |
| – Reduces the need for human intervention in repetitive tasks. | |
| Popular Technologies | – Microcontrollers: Arduino, Raspberry Pi. |
| – Programming Languages: C, C++, Python. | |
| – IoT Protocols: MQTT, Zigbee, Bluetooth. | |
| Customization Options | Tailored for specific devices, from smart appliances to industrial robots. |
| Scalability | Scalable within hardware constraints, suitable for mass production. |
| Future Trends (2025) | – Increased adoption in IoT and AI-driven devices. |
| – Use in edge computing for real-time analytics. | |
| – Sustainable designs for low-power consumption. | |
| Development Cost | – Basic systems: $5,000 – $20,000. |
| – Mid-sized solutions: $30,000 – $100,000. | |
| – Complex systems: $150,000 or more. |
6) Artificial Intelligence (AI)-Powered Software
AI-powered software is transforming how businesses operate. It uses smart algorithms to learn from data, automate tasks, and make predictions. This type of software helps businesses save time, reduce costs, and deliver better experiences.
Examples of AI software are everywhere. Chatbots handle customer queries instantly. Predictive analytics tools help companies understand future trends. Even recommendation engines, like those used by Netflix or Amazon, rely on AI.
Why should businesses consider AI-powered software? Because it enhances decision-making and efficiency. For instance, AI can analyze large amounts of data in seconds, providing insights that would take humans much longer to uncover. It’s also adaptable, learning and improving over time.
Industries like healthcare, finance, and retail are already leveraging AI. In healthcare, AI software supports doctors in diagnosing diseases. In retail, it personalizes customer experiences by recommending products based on preferences.
As AI continues to advance, businesses that invest in custom AI software will gain a significant competitive edge. It’s not just about keeping up—it’s about staying ahead.
| Aspect | Details |
|---|---|
| Definition | Software that uses AI algorithms to automate tasks and provide intelligent insights. |
| Key Features | Machine learning, natural language processing (NLP), predictive analytics. |
| Examples | Chatbots, recommendation engines, fraud detection tools. |
| Industries Benefiting | Healthcare, finance, e-commerce, and marketing. |
| Advantages | – Automates repetitive tasks. |
| – Improves decision-making with data-driven insights. | |
| – Personalizes customer experiences. | |
| Popular Technologies | – AI Frameworks: TensorFlow, PyTorch. |
| – Programming Languages: Python, R, Java. | |
| – Tools: Google AI Platform, IBM Watson, OpenAI. | |
| Customization Options | AI models tailored for specific applications like sentiment analysis, image recognition, etc. |
| Scalability | Can adapt to increasing data and complexity levels. |
| Future Trends (2025) | – More accessible AI tools for small businesses. |
| – Advanced AI for predictive maintenance and healthcare diagnostics. | |
| – AI integration with IoT for smarter devices. | |
| Development Cost | – Basic AI tools: $10,000 – $50,000. |
| – Advanced systems: $75,000 – $300,000. | |
| – Enterprise-level AI software: $500,000 or more. |
7) Blockchain Software Development
Blockchain software development is all about building secure and transparent systems. It uses decentralized technology to record and verify transactions. This makes it a powerful tool for industries that rely on trust and data integrity.
Blockchain isn’t just for cryptocurrency anymore. It’s used in supply chain management, healthcare, finance, and even voting systems. For example, businesses use blockchain to track goods, ensuring authenticity and reducing fraud.
Why is blockchain important? Because it eliminates intermediaries and reduces costs. It also ensures transparency by creating a tamper-proof record of transactions. This builds trust between businesses and their customers.
In 2025, blockchain adoption is expected to grow significantly. Companies are exploring its potential to secure sensitive data and streamline operations. If your business values transparency and security, blockchain software could be the right choice.
| Aspect | Details |
|---|---|
| Definition | Software that leverages blockchain technology for secure and transparent operations. |
| Key Features | Decentralization, tamper-proof records, and secure transactions. |
| Examples | Cryptocurrency wallets, supply chain tracking tools, smart contract platforms. |
| Industries Benefiting | Finance, logistics, healthcare, and government. |
| Advantages | – Reduces fraud with secure, transparent records. |
| – Eliminates intermediaries, reducing costs. | |
| – Ensures data integrity and trust. | |
| Popular Technologies | – Platforms: Ethereum, Hyperledger, Binance Smart Chain. |
| – Programming Languages: Solidity, JavaScript, Python. | |
| – Tools: Truffle Suite, Ganache. | |
| Customization Options | Blockchain networks designed for specific uses like payments, data sharing, or identity verification. |
| Scalability | Scalable with Layer-2 solutions like Polygon for larger applications. |
| Future Trends (2025) | – Increased adoption in decentralized finance (DeFi) and NFTs. |
| – Blockchain for healthcare data security. | |
| – Integration with AI for enhanced analytics. | |
| Development Cost | – Simple blockchain apps: $20,000 – $50,000. |
| – Smart contract platforms: $50,000 – $200,000. | |
| – Enterprise blockchain solutions: $500,000 or more. |
8) CRM and ERP Development
CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software are vital tools for managing business operations. These solutions simplify complex tasks, helping companies stay organized and efficient.
CRM software focuses on customer interactions. It helps businesses track leads, manage sales, and build lasting customer relationships. For instance, it allows you to automate follow-ups or personalize marketing campaigns based on customer data.
ERP software, on the other hand, integrates core business processes. It manages resources like inventory, finances, and human resources in one unified platform. This ensures seamless coordination across departments.
Why invest in CRM and ERP development? Because every business has unique needs. Custom CRM and ERP solutions can be designed to match your specific workflows. They improve efficiency, reduce errors, and provide actionable insights.
In 2025, more businesses will turn to these tools for growth. Whether you’re a small startup or a large enterprise, CRM and ERP software can simplify operations and drive better results.
| Aspect | Details |
|---|---|
| Definition | Software for managing customer relationships (CRM) and business processes (ERP). |
| Key Features | Centralized data, automation, and real-time reporting. |
| Examples | Salesforce (CRM), SAP ERP. |
| Industries Benefiting | Retail, healthcare, manufacturing, and logistics. |
| Advantages | – Streamlines operations across departments. |
| – Improves customer engagement and satisfaction. | |
| – Enhances decision-making with comprehensive insights. | |
| Popular Technologies | – CRM Tools: Salesforce, HubSpot. |
| – ERP Platforms: SAP, Oracle, Microsoft Dynamics. | |
| – Programming Languages: C#, Python, Java. | |
| Customization Options | Modules for specific needs like sales, inventory, and HR management. |
| Scalability | Scales with business growth, supporting larger teams and data loads. |
| Future Trends (2025) | – AI-driven analytics in CRM and ERP. |
| – Cloud-based solutions for remote access. | |
| – Integration with IoT for real-time data tracking. | |
| Development Cost | – Basic systems: $30,000 – $100,000. |
| – Moderately complex solutions: $150,000 – $500,000. | |
| – Enterprise-grade systems: $1 million or more. |
9) Data Analytics and Business Intelligence Software
Data analytics and business intelligence (BI) software help businesses make smarter decisions. These tools analyze large volumes of data, turning it into actionable insights. They allow businesses to identify trends, measure performance, and predict future outcomes.
Imagine knowing exactly which product will sell best next month. Or understanding customer behavior in real-time. That’s the power of data analytics and BI tools.
Why are these tools important? Because they help you make informed decisions. Instead of guessing, you can rely on data to back your strategies. For instance, BI dashboards can show key performance indicators (KPIs) at a glance, making it easy to track progress.
Industries like finance, healthcare, and retail are already using these tools. A retailer, for example, can analyze sales data to optimize inventory and improve profit margins. In healthcare, BI tools help track patient outcomes and improve care quality.
As we move into 2025, data-driven decisions will become the norm. Businesses that embrace data analytics and BI software will gain a significant edge over competitors.
| Aspect | Details |
|---|---|
| Definition | Tools designed to analyze data and provide actionable insights. |
| Key Features | Data visualization, predictive analytics, and real-time reporting. |
| Examples | Tableau, Microsoft Power BI, Google Data Studio. |
| Industries Benefiting | Finance, healthcare, retail, and marketing. |
| Advantages | – Enhances decision-making with actionable insights. |
| – Identifies trends and patterns in business data. | |
| – Boosts productivity with automated reporting. | |
| Popular Technologies | – Tools: Tableau, Power BI, QlikView. |
| – Programming Languages: Python (Pandas), R, SQL. | |
| – Frameworks: Hadoop, Apache Spark. | |
| Customization Options | Tailored dashboards, predictive models, and reporting systems. |
| Scalability | Adapts to larger data sets as the business grows. |
| Future Trends (2025) | – Advanced AI integrations for predictive modeling. |
| – Real-time analytics powered by edge computing. | |
| – Data democratization tools for non-technical users. | |
| Development Cost | – Basic systems: $10,000 – $50,000. |
| – Moderately complex analytics tools: $75,000 – $200,000. | |
| – Enterprise-level BI software: $500,000 or more. |
10) SaaS Product Development
SaaS (Software-as-a-Service) product development is transforming how businesses access and use software. Instead of purchasing and installing software, users subscribe to it and access it online. This makes SaaS products cost-effective, flexible, and easy to scale.
Think of tools like Google Workspace or Salesforce. These are classic examples of SaaS solutions. They provide businesses with essential functions like collaboration, data management, and customer engagement—all hosted on the cloud.
Why is SaaS so appealing? Because it eliminates the hassle of maintaining hardware or performing updates. The provider handles everything, so you can focus on running your business. SaaS is also subscription-based, allowing you to pay only for what you use.
Industries of all sizes and types are adopting SaaS. From startups to large enterprises, everyone benefits from its simplicity and efficiency. For instance, small businesses can use SaaS for accounting, while larger organizations can manage complex workflows.
As we approach 2025, the SaaS market is expected to grow rapidly. Businesses looking for a cost-effective and scalable solution should consider investing in SaaS product development.
| Aspect | Details |
|---|---|
| Definition | Software hosted on the cloud and offered on a subscription basis. |
| Key Features | Remote accessibility, scalability, and subscription-based pricing. |
| Examples | Google Workspace, Dropbox, Salesforce. |
| Industries Benefiting | IT services, education, retail, and finance. |
| Advantages | – Reduces infrastructure and maintenance costs. |
| – Offers flexibility with pay-as-you-go models. | |
| – Provides seamless updates and scalability. | |
| Popular Technologies | – Cloud Platforms: AWS, Azure, Google Cloud. |
| – DevOps Tools: Kubernetes, Docker. | |
| – Programming Languages: Python, JavaScript, Ruby. | |
| Customization Options | SaaS platforms tailored for specific industries or workflows. |
| Scalability | Highly scalable to support growing user bases. |
| Future Trends (2025) | – AI and ML-powered SaaS solutions. |
| – Focus on niche SaaS products for industry-specific needs. | |
| – Greater adoption of low-code and no-code platforms. | |
| Development Cost | – Basic SaaS tools: $25,000 – $100,000. |
| – Moderately complex platforms: $150,000 – $500,000. | |
| – Enterprise-grade SaaS solutions: $1 million or more. |
Sum up
Custom software development offers endless possibilities for businesses of all sizes. It’s not just about creating a tool—it’s about building a solution that addresses your unique needs, enhances efficiency, and prepares you for future challenges.
Throughout this article, we’ve explored various types of custom software development. From web and mobile apps to AI-powered tools and blockchain solutions, each type serves a specific purpose. We also discussed the steps, benefits, and challenges involved, helping you understand the complete picture.
The key takeaway? Custom software isn’t a luxury—it’s an investment in your business’s success. By choosing the right type and working with skilled professionals, you can gain a competitive edge and improve your operations.
Still unsure which solution is right for you? Start by assessing your needs and consulting with experts. The right custom software can transform how you work, engage with customers, and grow in a fast-changing market.
