The mobile app development industry has reached the height of success in recent years, and many advances with more success have yet to come in the upcoming years. The app development companies are investing in enhancing their app development techniques, methods, and hiring more capable developers to develop apps for top businesses and enterprises.
There are various mobile app development trends in the upcoming years, and many of them have been implemented by development companies. The trends meet the expectations of customers to bring more advancements with more features and benefits for the app development across the various industries.
Mobile applications will remain essential in 2025 to bridge the gap between individuals and companies, with technologies or trends like artificial intelligence (AI), 5G, and immersive experiences influencing the market.
These trends enable various benefits like personalization, better user experiences, and quicker, more fluid interactions. These trends are quickly adapting by top agencies like Appinventiv, Suffescom Solutions, Hyperlink InfoSystem, Designli, and Sortlist.dev, TRICARE, Innovative Solutions, Brights.
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Why Mobile App Development Trends Are Fueling Market Growth
The mobile application market size has grown rapidly in recent years. It will grow from $277.02 billion in 2024 to $316.37 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. It will grow to $536.6 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. Increasing trends are one of the biggest reasons to boost the global market of mobile app development. Here are a few stats that show why the adoption of trends could be beneficial for development companies.
- The Apple App Store has 1.96 million apps available for download.
- There are 2.87 million apps available for download on the Google Play Store.
- 21% of Millennials open an app 50+ times per day.
- 49% of people open an app 11+ times each day.
- 70% of all US digital media time comes from mobile apps.
- The average smartphone owner uses 10 apps per day and 30 apps each month.
What Mobile App Development Trends Refer to?
The mobile app development trends refer to the use of modern technologies to enhance the experience of applications. This helps development companies to provide different and more advanced application development to businesses and enterprises. Without adapting to these trends, the development companies cannot make their solid place in the market.
Also, enterprises and businesses cannot stay ahead in the competition with traditional app development technologies. So the adoption of these trends is important for both businesses and development companies.
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Top Mobile App Development Trends to Look for in 2025
There are various top mobile app development trends to look into in 2025. Here are a few mentioned below.

1) On-Demand App Development
On-demand app development is one of the fastest-growing trends in the app development industry. The on-demand application generally refers to applications that can fulfill the user’s needs whenever they desire. This type of application generally transmits data in real time and processes it. There are various real-world on-demand applications like Swiggy, Instamart, etc.
2) Personalized AI Models
AI models integration in app development is one of the greatest trends, as this offers various benefits and features for the applications. The AI algorithm can analyze the behaviour, preferences, and visits on the applications. This enables them to provide a more personalized experience to the users, which makes them feel special. H&M is one of the global brands that has integrated AI models into its application.
3) Beacon Technology
Beacon technology has been adopted by numerous sectors. Beacons can enhance almost any smartphone app with enhanced capabilities, from retail to healthcare to hospitality.
The first mobile app beacons were produced in 2013. However, this technology has advanced significantly in recent years.
Here is an example of how beacons interact with mobile applications. Suppose you’re a mobile app reseller who creates apps for retailers. Your businesses can put beacons in their stores that use Bluetooth to communicate with a user’s smartphone if the app is installed. When a user passes by a beacon, they will be immediately notified about a sale or special on products in that store.
Beacons can also assist track customer behavior in establishments. They can determine whether a user spends a substantial amount of time in a specific aisle. The app can automatically send out a push notification to encourage a sale of those things at a later date.
The primary benefit of beacon technology is proximity marketing. It ultimately improves the user experience of a mobile app.
According to Statista, the beacon technology market is expanding at a compound annual growth rate of 59.8%. The market value is expected to reach $56.6 billion by 2026. That’s more than ten times 2016’s $519.6 million.
4) 5G-Powered Apps
5G is growing at a fast pace, as this improves the connectivity of devices and sources. The 5G-powered applications improve the application processing speed, offer higher data transfer speed, smoother experience, and enable faster loading of videos in better quality. The 5G-powered applications are changing the landscape of application run.
5) Blockchain-Powered Security
In the ever-evolving cyberattacks landscape, app security is becoming an important aspect to enhance. The blockchain-powered security can decentralize the system and ensure secure transactions, data transfer, and data protection of the users, as well as for the business. This could be a great trend for everyone shortly.
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6) Augmented Reality (AR) and Virtual Reality
Augmented reality is expected to have continued growth in 2025. Mobile applications can employ augmented reality functionalities for many applications.
Pokémon Go established an example for augmented reality in mobile gaming applications. However, today, the uses of augmented reality have become more pragmatic for various other applications as well.
L’Oreal Paris employs augmented reality in their Style My Hair application.
With AR technology, the app shows the user different hair colors and styles right on their own head. AR was also used by L’Oréal to make a virtual makeup app that lets users see what makeup looks like on their faces.
Google Maps now has a tool called “Live View” that lets users see real-time turn-by-turn directions on top of a picture of the world. The app can figure out where a user is by looking at maps and buildings with the device’s camera.
There are many more ways to use AR in mobile apps besides these examples, so these may not work for most apps made in 2025.
Looking for? AR and VR integration in app development
7) IoT Expansion
IoT expansion to app development becomes a popular trend as it enables smart systems, better connectivity, and data collection. There are various sectors that have been impacted by the IoT integration in app development, as the healthcare industry can detect more accurate data in applications via IoT wearable devices, smart home automation, and more personalized learning by collecting data.
You can use a mobile app to change a home’s thermostat from afar, lock or open the front door, and connect to home security systems. Mobile apps can also be used to connect to refrigerators and other home equipment.
In 2023, the market for the Internet of Things will be worth $318 billion around the world. That $226 billion comes from software like apps for phones.
By 2025, Internet of Things technology will generate over 1.6 trillion dollars in revenue, according to Statista.
We anticipate seeing more IoT-focused mobile app development in 2025. Markets to watch include healthcare, display devices, smart gadgets, cars, and household devices.
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8) Chatbots
Chatbots have been around for over ten years. I remember the first time I talked to one of these bots on AOL Instant Messenger in the late 1990s.
Bots that talk to you have changed and improved over time. Chatbots on websites have become more popular because people want them to. It is quickly becoming the norm when it comes to customer service.
There are millions of apps on the Apple App Store and the Google Play Store, but only a few of them use robots. In 2025, this will be different.
Since AI powers chatbots, their answers are getting more like those of real people. We already talked about how AI will keep getting better, and this is one reason why.
Every year, the market for chatbots grows by 24% around the world. By 2020, virtual assistants will likely have helped with 25% of all tech-based customer service contacts. In order for this to happen, chatbots need to make their way into the market for making mobile apps.
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9) Predictive Analytics
This is another trend in mobile app creation that will make things interesting in the mobile app business. Predictive analytics uses technology like AI, data mining, machine learning, and models to guess what will happen by looking at past data.
Predictive analytics has been used by tech giants for many years. Netflix is a simple case of this. Based on what users have already watched, the app suggests TV shows and movies.
Predictive analytics will be used in a lot more mobile apps by 2025. The main goal will be to improve the UI/UX with an app.
19% of businesses utilize AI for predictive analytics, placing first in the marketing sector and fifth overall.
The goal is that no two users will have the same experience with an app. Product recommendations and preferences will be provided differently depending on the user’s actions and behavior history.
Looking for? AI App Development Companies
10) Instant Apps
Android Instant Apps started several years ago. However, we may expect an increase in consumption and development in 2025.
Android Studio enables developers to create rapid app experiences, which improves app discovery. Users can use the app without installing it. They only need to click on the “try now” button.
Instant apps can only be a certain size, so it might not be the full form of the app. In the next few years, though, these rules might not be the same.
Consumers of apps want a better experience. It’s great to give them that by letting them use an app without getting it.
Hollar, a mobile shopping app, was able to boost sales by 20% after releasing a quick app. 30% of all the traffic they get from Android comes from the quick app.
In the year 2025, if you’re making apps for the Google Play Store, you also need a quick version.
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Insights From Top Agencies In Mobile App Development Trends
Various top agencies across the world have an investment in mobile application development trends. Here are a few mentioned below.
- Fueled is a USA-based agency that provides high-end consumer apps, particularly in fintech, health, and e-commerce. This agency has made a heavy investment in AI personalized app development that is boosting its efficiency.
- Netguru is a Poland-based agency that enables digital transformation and MVPs for startups and enterprises. They are focusing on various top trends like low-code development, AI integration, etc.
- Brainhub is another Poland agency that develops cross-platform applications for SaaS and Fintech. They have strong insights on React Native + TypeScript cross-platform development for the future.
- Hyperlink Infosystem is an Indian agency that develops scalable mobile and web apps for startups and SMBs. They are focusing on AR/VR trends to enhance their immersive experience.
- YML is a USA-based agency that refers to a mobile innovation for Fortune 500 companies. They focus on AI-powered interface and A/B testing to improve their application development.
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Sum up
The future of app development is decided by these trends, like AI integration, IoT integration, AR/VR, Blockchain, and cross-platform development. The agencies are adopting them quickly to stay ahead of the curve. The user’s expectations are also increasing day by day and in a more advanced manner.
The app development company that adapts these trends to app development will surely be the frontline choice for the customers. In conclusion, the application development is going beyond our imagination that will surely decide the fate of businesses and many more enterprises.