In advertising, there is a concept called target audience. This is a group of people who may be more interested in the product or service your company provides. Instead of trying to reach everyone, you should focus on a narrower niche. This allows you to use marketing to its best advantage when it comes to the size of your advertising budget and the intended results. Gathering information and users, pof username search, action analytics and other methods are well established. There are a few steps through which you can form an idea of exactly who a company needs.

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Evaluate and formulate the brand’s main offers and values

Working on the definition of the target audience begins not with advertising but with internal processes. The benefits of the product, pros and cons, additional offers, and opportunities for use are the main “trump cards”. These can be defined using several techniques:

Feature, Advantage, Benefit;
Unique selling proposition;
definition of brand values.

To find your niche, it is important to know not only the “technical characteristics” of the product, but also what features and corporate values it represents

Techniques that will help in the definition

To form an idea of your target audience, you need to research certain areas of potential customers. These include buying trends, consumer engagement analysis, and their social media behavior.

The main ways to determine your target audience include:

Marketing research. To identify prospects, opportunities, customer benefits, you need to highlight what unmet customer needs your product can close.
Industry trends. According to the data on changes in regulation and user behavior, it is necessary to predict the possibility of new trends and trends, which also affects the target audience.
Information from social media. When working, it is possible to use various methods of collecting information that allows you to better understand the reaction of users to content, behavior on pages, typical actions.
Analytical data. This is not only information obtained as a result of work with social networks, but also information about where visitors go on your site, how long they stay on the page.

To determine your target audience, working on competitor analytics is one of the most important steps. To understand their social media strategy, you need to consider the following:

the types of people targeted by advertising;
principles of interaction with the audience;
positive and effective solutions, approaches;
disadvantages, omissions of strategies;
ways to emphasize the main advantages of the product or offer;
frequency of posts, their format, type of content, time of posting;
the overall tone of the message, the company’s corporate culture, its values.

You can turn to independent analytics and refuse to work with your competitors, but that way you’ll probably lose half of the opportunities and delay the process considerably.

Why you should know your target audience

There are several important reasons why your target audience plays a critical (if not the primary) role in thoughtful and profitable marketing that will yield the results you want:

the opportunity to create a unique selling proposition, to show the strengths and advantages of the product, to stand out from competitors;
improving and raising the level of communication by setting the right tone, using channels and shaping the communication style;
increase conversion rate, which will help to adjust the site so that it maximally meets the requirements of customers, motivate to make an order;
saving money and time by eliminating the cost of advertising where it is not relevant;
gaining loyal customers due to quality and relevant service, bonuses, promotional offers.

Collecting the target audience can be done manually, which takes a lot of time and increases the risk that you missed something. Automatic tools increase efficiency and guarantee that your investment in “promotion” will yield results.